Why do most bloggers fail? Have you given up on your dream of being a successful blogger? If you have, then it's time to jump back into the blogosphere and get it done.
Why do most bloggers fail?
Most bloggers fail for 2 reasons, 1) Not creating enough content. 2) Not creating engaging content.
That's it in a nutshell, so if all you wanted out of this post was the nutshell version of the answer to why most bloggers fail, feel free to leave now. Thanks for dropping in, and have a great day.
On the other hand, if you'd like more detail and you want to avoid the same fate as all the failed bloggers, then keep reading.
Reason #1: Not creating enough content.
90% of the action you take with your blog should be creating and publishing content. If you're not creating and pressing publish every day, something's wrong. (Income School)
You're probably thinking to yourself, "Mike, where am I going to find the time to create content daily?"
You've got to build your day around content creation. Here are a few suggestions for you:
- get up an hour earlier each morning and spend 1 hour creating a new blog post.
- write a new blog post after work.
- knock out a new blog post on your lunch break.
- use your coffee breaks to do some writing.
The main point here is if you want your blog's organic traffic to grow, you've got to be spending 90% of your time creating content. And then keep doing the same thing every day.
Check out this video from Income School on this topic.
What these guys are teaching is also backed up by HubSpot. Look at the graphic below, How often should you blog? For organic traffic it's clear, publish as much optimized content as possible. For small blogs that means 3-4x a week of new posts and large blogs should be publishing 4-5x a week divided between fresh and updated posts.
Neil Patel, one of my favourites in the content/digital marketing world, also says: "To run a successful blog, you (ideally) want to publish quality content at least every day. The more quality content you publish, on a consistent basis, the better your results are going to be – especially in the long term."
I'm not inclined to argue with the guys from Income School, HubSpot, or Neil Patel because they know what they're talking about.
The question is, where are you going to get enough ideas to create fresh content every day? Here's what works for me as well as a lot of other successful bloggers.
My number one go-to method for getting enough blog post ideas is reading, reading, and reading some more. It's the best way to come up with enough ideas to write a fresh post daily.
I don't just read information related to content marketing for my target market of coaches, freelancers, and entrepreneurs. I get blog post ideas by reading various topics, including nutrition, food, health, fitness, mindset, investing, the stock market, and many more.
Reading on many different subjects is like a deep well that I can draw from and keep my mind full and busy with great content ideas.
Hot Action Tip
Set a goal right now to read books, articles, or blogs on 3 different subjects each week that are not directly related to you or your target audience's area of expertise. They can be fiction or non-fiction. Doing this will provide you with a lot of ideas you can use to create fresh blog content.
Reason #2: Not creating engaging content.
When you're doing a Google search, you're usually looking for an answer to a question, trying to find a solution to a problem, or looking for a great story to read.
And that's what engaging content does. It either 1) answers a question your audience has about something or 2) gives your audience tips/instructions on how to solve a problem or 3) tells an engaging story. And if you're really skilled, you may be achieving all 3 of these objectives in each and every one of your posts.
You don't have to write like Shakespeare because I'm pretty sure that if you tried writing like that nowadays, most people wouldn't be engaged. It would likely make their heads hurt and I don't think you want to do that.
Here are 3 ways you can create engaging content that your audience will enjoy.
1) Give something away for free
You don't need to sacrifice your firstborn child. A free giveaway could be an ebook that does one of the things already mentioned above, as in answers a question, solves a problem, or tells an engaging story.
In exchange for your free ebook you ask your audience for a name and an email address. That's a fair exchange, isn't it. You could also give away a free email course that teaches your audience how to do something or solve a problem.
Hot Action Tip
Decide what your first giveaway will be. Then, use it to grow your email list or following on a social media platform. Once you've accomplished that, your second giveaway will have a much larger audience, and from there, it will continue to grow.
After that, you can begin creating your paid products/services and marketing them to your growing audience. How cool is that? Pretty cool, I'd say.
2) Share your knowledge
Sharing the knowledge that your audience is eager to learn about does the following for you:
- Establishes authority.
- Builds trust.
- Creates loyalty.
- Establishes your brand.
What do you do if you feel the knowledge you have on a subject isn't thorough enough? You do research.
For example, I've done a couple of blog posts about Intermittent Fasting (IF). I'm not a doctor, nor am I a licensed dietician or nutritionist. I can do research, though, and find enough trustworthy content and information on this subject to write an article about it. And it doesn't hurt that I practice IF, too.
Use Google to your advantage and become an expert on any topic. You have unlimited access to information, including real science-backed research, on any subject that interests you. Intermittent Fasting is one example of how I use Google to educate myself.
Hot Action Tip
Choose one topic you'd like to share your knowledge about with your audience. Use the search engine you prefer and find 5 articles on the subject. Read each of them thoroughly and make notes on the main points from each piece. Then, write a post on that subject to share what you've learned with your audience and try to write your blog post from a different perspective.
For example, I wrote a blog post on the subject: "Why Bacon Is Good For Your Blogging."
The headline is intriguing because it sounds strange. How could bacon be related to your success as a blogger? But it's a serious post that explains the health benefits of bacon and how eating it, instead of a high-carb diet, can help bloggers improve their focus, mental clarity, and energy levels.
3) Create unique content
Do your best to create unique content that will differentiate you from other bloggers. The post I referred to above is an example that combines 2 seemingly unrelated topics: bacon and blogging, into a serious post. You can do the same type of thing to write unique content your audience will love reading.
Many coaches, freelancers, and entrepreneurs dream of having a successful blog to market their services, build a recognizable brand, and strengthen their social media presence.
Remember: Just starting a blog, crossing your fingers, and hoping for success won't cut it. Becoming a successful blogger requires hard work and determination as you consistently create and publish fresh content that engages your audience, so they keep coming back for more.
What dangers do you think bloggers should avoid?
Please let me know in the comments below!