Bloggers fail for a number of reasons.
If you want to make decent money with a blog you need to know the reasons why bloggers fail so you can avoid the mistakes they make.
I want you to know that you can succeed, but you've got to understand the reality of what it takes to make money blogging.
Blogs fail when there's no strategy that makes them sustainable. But, when you have a content marketing strategy and the right content marketing program, your business will be successful.
In this post you're going to learn about 10 reasons why bloggers fail and blogging doesn't work for so many people.
Feel free to click on any of the 10 reasons in the table of contents if you'd like to jump ahead to that point.
Table of Contents
2. Blogs Fail Because Bloggers Fear Failure
4. Lacking An Objective For Your Blog
5. Being Inconsistent At Posting
6. Not Creating Engaging or Original Content
7. Thinking You'll Make "Easy Money."
8. Not Building A Relationship With Readers
9. Believing People Will Find Your Blog Without Any Work On Your Part
1. Bloggers Fail Because They Fear Success
This is the number one reason blogs fail.
Many would-be bloggers are afraid to be successful because they think it will be too much work, they will lose their privacy, or they will have to deal with haters. If you are afraid of success, your blog will never make it.
So, how can you overcome the fear of success?
First, you need to understand that success is not a destination but a journey.
You'll have ups and downs.
You'll make mistakes.
You'll have to learn and grow.
But remember that success is not about perfection. It’s about progress.
Second, you need to have a clear vision of what success looks like for you. What are your goals? What does your ideal life as a blogger look like?
Third, you need to take actionable steps to move closer to your vision. What can you do today to move closer to your blogging goals?
Fourth, you need to surround yourself with positive people who will support your dreams. Find a mentor or a coach who can help you stay accountable and on track with your blog.
Fifth, you need to have faith in yourself. You need to believe that you can achieve your goals.
Blogging is a great way to create content, build an audience, and achieve success. But it’s not easy. It takes hard work, dedication, and perseverance.
If you want to be a successful blogger, you need to overcome your fear of success. You need to have a clear vision, take actionable steps, surround yourself with positive people, and have faith in yourself.
2. Blogs Fail Because Bloggers Fear Failure
This is a vicious cycle that starts with a blogger who is afraid to fail. They write blog posts that are safe, bland, and uninspiring. This leads to a blog that no one wants to read. This, in turn, reinforces the blogger's fear of failure. The cycle continues until the blogger either gives up or learns to embrace their fear of failure.
How can you overcome the fear of blogging failure?
You have to understand that blogging success comes from taking action and not being afraid to fail.
- The first step is to start a blog.
- The second step is to start writing content.
- The third step is to start promoting your blog.
- The fourth step is to start monetizing your blog.
- The fifth step is to keep going even when you feel like you're failing.
Stop worrying about what might happen because 95% of the things you worry will happen never happen, and the other 5% of things that happen are out of your control.
3. Thinking Blogging is Easy and Requires Minimal Effort
A key reason blogs fail is because many bloggers do not understand what is required to grow a blog over the long term.
A successful blog, like any business, requires significant time and effort to get off the ground. While it is true that you can technically start a blog in less than an hour, it takes a significant amount of time, energy, and dedication to build an audience and generate consistent traffic.
To make a business out of your blog you must view it as a business and not simply a hobby that you can just pick up and put down when you feel like it unless you're only blogging as a hobby and not to make money.
However, if your desire is to make money blogging, then treat your blog like a business and be prepared to invest the time and effort required to make it a success.
The question I have for you is: are you willing to invest time, energy, and some of your money to do that?
4. Lacking An Objective For Your Blog
A lot of times, people start blogging without having a clear objective in mind. They just write posts for the sake of writing posts without giving any thought about what they really want to achieve from their blog.
But, you can't get to a destination if you don't know what your destination is to begin with.
Hence, you must "begin with the end in mind."
Beginning with the end in mind is important for any blogger.
Without having an intended audience or goals for the blog, it is easy to get off track and eventually fail.
Answer the following questions before you start blogging:
Who are my intended readers?
What problems do they need help to solve?
What challenges do they need guidance to overcome?
What goals and aspirations do they need support to achieve?
What expertise, authority, knowledge, and experience do I have that can help my readers?
Why would my intended readers want to read my blog and follow me?
Beginning with the end in mind will help you determine what content to post, how to format your posts, and what other features to include on your site.
For example, if you want your blog to be a resource for others in your field, you will want to make sure to post content that is informative and helpful.
If you don't have a clear objective, your blog will likely fail because it will lack a focus and clear messaging, and won't offer anything of value to your readers.
5. Being Inconsistent At Posting Content
One common reason as to why blogs fail is because the blogger is inconsistent at posting content. Whether it’s due to a lack of time or interest, if you don’t keep your blog updated on a regular basis, people will quickly lose interest.
The fact is that when you're starting out and want to grow an audience so you can eventually make money blogging, you need to write posts and hit the publish button daily.
Write the following sentence down on a post-it note and stick it to your computer screen:
"A successful blog, like any business, requires significant time and effort to get off the ground, so I'm committed to writing and posting daily."
Now, I know you might be thinking, "Hey, Mike. I'm working a full-time job, plus I have other commitments. How am I going to find any time to write and publish posts every day?"
How To Find Time To Write And Publish Blog Posts Daily
One way to make sure you find time to write for your blog is to schedule specific times for blogging into your day and week.
For example, you could set aside an hour or two every Monday morning to write and publish new posts. If you can stick to a regular schedule like this, you’ll be more likely to keep up with your blog on a long-term basis.
You can also set your alarm clock so you get up an hour earlier than you normally would. This will give you plenty of extra time to write posts for your new blog.
What about using some of the time you have for your lunch, or coffee breaks to write, even if it's only a couple of paragraphs. Imagine writing 3 high-quality paragraphs during each coffee break and writing half of a full blog post on your lunch break. Using those times in combination with getting up an hour earlier each day would likely allow you to write and publish a new post each day.
Content Batching - What It Is And How To Use It To Write And Publish Blog Posts Daily
Content batching is the process of creating similar content in one sitting. This is opposed to working on each piece of content one by one.
An example of content batching would be if you were creating social media assets to promote an upcoming blog post. You would create all of the assets in one sitting, as opposed to creating them as you go.
This method can be used for any type of content, such as blog posts, articles, or even social media posts.
Make Use Of Technology
Another tip for finding time to write for your blog is to make use of technology. There are a number of great apps and programs that can help you to automate your blog posts or to write them more quickly. For example, you could use a program like Evernote to save ideas, and then you could plug your ideas into an AI program, such as Growthbar to help generate more ideas, paragraphs, titles, and even entire posts that you can add your own personality to. Technology is a great way to assist and support you in your content creation and post-publishing.
Do you see the point here?
You've got to make researching, writing, and publishing fresh content a priority if you want to take your blog from a dream to a money-making reality. And you've got to create a system that will enable you to create enough content so you haveing something fresh to publish each day for at least the first 60 days after you start your blog.
This chart is courtesy of Growth Badger
6. Blog Posts That Are Not Engaging Or Original
In order for your blog to be successful, you need to create content that is engaging and original because simply regurgitating information that is already out there is not going to cut it.
You need to offer your readers something new and fresh that they can’t find anywhere else.
Additionally, your content needs to be well-written and free of errors. No one is going to take your blog seriously if it is full of typos and grammatical errors. Take the time to proofread your posts before hitting publish.
So, what if your blog posts suck? How can you make them good, better, and then great?
Although the quality of your writing is important, another reason that so many blog post aren't engaging is because too many bloggers don’t understand how to structure their thoughts, how to engage their readers, or how to promote their content.
And as a result, their blog posts suck.
Fortunately, it’s not that difficult to write a great blog post.
All you need to do is follow a simple formula:
- Pick a topic that’s interesting to you and your audience.
- Write in a clear, concise, and easy-to-read style.
- Promote your content like crazy on social media channels, forums, and other blogs where your readers spend most of their time.
If you can do those three things, you’ll be well on your way to creating engaging, original content that your audience looks forward to reading.
Of course, this only works if you have enough content in the first place. If you’re struggling to come up with ideas, try reaching out to other bloggers or experts in your field for guest posts. This can help give you a break while also providing your readers with fresh, new content.
Blog post length is an important SEO factor.
7. Thinking You Will Make Easy Money Fast
You cannot create a successful blog on one day and make money from it the next day. This is one of the biggest mistakes bloggers make. They think that all they need to do is put up a few ads and watch the money come rolling in.
This could not be further from the truth.
It takes months, sometimes even a year or two to build a successful blog and start making money with it.
And even then, there are no guarantees.
8. Not Building A Relationship With Readers
One of the most important things you can do with your blog is to build a relationship with your readers. You do this by creating content that is interesting and relevant to them, and by being available to them to answer their questions. If you're not doing these things, your blog will fail.
With that in mind, respond to comments and emails, and interact with your readers on social media. This is going to help you and your readers build a trusting relationship with each other.
If your readers feel like they know you and can connect with you, they are more likely to subscribe to your blog and continue coming back to it for more of your content.
9. Believing People Will Find Your Blog Without Any Work On Your Part
With blogging, "build it and they will come" doesn't work like many people think it will. Come to think of it, "build it and they will come" rarely works in any business.
You might have the greatest content on the Internet, but it does you no good if no one ever sees it. You need to take the time to promote your blog and get people to come to it. If you don't put in the work to get people to your blog, it will likely fail.
But, promoting content takes time and planning, and many people give up before they see any results.
Which Social Media Platforms Are The Best To Promote Your Blog?
With so many social media platforms to choose from, which ones should you be using to promote your blog?
The answer, of course, depends on your specific blog and audience. But in general, the best social media platforms for promoting a blog are Facebook, Twitter, and Pinterest. These platforms have the largest user bases and are most likely to put your blog in front of new readers.
10. Selecting Blogging Topics That You Believe Will “Make You A Lot of Money” Versus What You Love To Write About
Choosing a topic to write about for your blog that will “make you a lot of money” is challenging because you not only have to be passionate about the topic, but you also have to make sure it is something people are willing to spend money on.
It is no secret that many blogs fail because the blogger gets bored with their topic, or because they chose a topic they thought would make them money instead of choosing a topic they were passionate about.
So, be sure you research the topic you want to write about if your goal is to make money blogging, and choose something that will allow you to earn passive income while keeping you interested in the topic.
To Sum Up
You can be a successful blogger and turn your blog into a money making business if you avoid the 10 reasons for blog failure I've outline in this post.
Be committed to your own success and start moving forward.
