My Vision for Coaching Success and How I’ll Make It A Reality. - Content Igniters

My Vision for Coaching Success and How I’ll Make It A Reality.

My vision for coaching success and how I'll make it a reality was inspired out of a sense of dissatisfaction.

Let me explain what I mean.

Coaches and Greed

There are simply way too many coaches who are using manipulative and unethical tactics in order to promote their services and persuade people to open their wallets so these coaches can line their own pockets with money. 

Many of these individuals are world famous and have duped literally millions of people into purchasing their products​ by making promises that are completely unrealistic.

I'm not against any coach being paid what she or he is worth. Great coaches can help people make incredibly positive changes in their businesses and in their personal lives.

And I also realise that because greed is a motivator - I hate to say that, but it's true - many expert coaches use greed as a marketing tactic to motivate people to purchase their services. 

But unless you're a greed coach, which I'm not, my opinion is that you need to stop using it to motivate people to buy.

When Did Coaching Become So Impersonal?

So a few months back I purchased an online course designed by a very well known online marketer and blogger. The course I purchased teaches you how to create a blog that will convert readers into customers whom will be happy to purchase your online products or services.

Nothing wrong with that, and the course did provide me with some valuable ideas to use in my own on and offline coaching practice. 

But the thing that concerns me is how many of these so-called coaches are more concerned about "scaling" their businesses by means of online learning instead of actually providing coaching services to individuals in a one-on-one fashion.

Again, I'm not trying to suggest that there's something bad or unethical about creating online courses. As I've just mentioned, I recently purchased one and benefited from it. But in my opinion, it wasn't worth what I paid for it. 

And here's the rub.

I had just finished the course when I started receiving emails from the "coach" trying to persuade me to invest in a new course, which was going to cost at least as much as the previous one. 

And that coach had never spoken to me in person.

The only communication I had with him, and him with me, was through an email auto-responder.

 I can understand a coach wanting to build up his or her business. 

And I can understand a coach wanting to reach out to as many people as possible to empower them and help them change their lives, or careers, or businesses for the better.

But I still believe that coaching must have a personal element to it. That's the view of coaching I have. 

My Vision for a Successful Coaching Practice

I'm already a coach. I'm a Centre for Management and Organisation Effectiveness Certified Eight-Step Coach and coaching workshop facilitator.

And I've coached thousands of people over the past 10 years.

But as I now build my online coaching practice, here's my vision.

I know that my coaching needs to continue to be a personal, one-on-one, pursuit.

Will I sell online courses?

Of course I will, but with a caveat.

Anyone who purchases one of my online courses will also receive one-on-one coaching from me.

And I'm going to make world-class coaching available to anyone. 

Did you know that there are coaches who will refuse to take on a client who can't afford to pay the coaching fees?

I refuse to do that. If an individual truly cannot afford to pay me my regular coaching fee, I'll ask that person to pay what he or she can afford.

How will I know what such a person can ​really afford?

I won't. I have no way of knowing whether someone is "pulling one over on me" or not. I can't read minds and I can't read hearts.

But I do know this.

I have an abundance. And that abundance is something I'm willing to share with others, regardless of the financial situation others may be in.

How do you like them apples?

Additionally, my vision includes developing other coaches who have the same attitude, outlook, and perspective on coaching and helping others develop and grow that I do.

Therefore, a key part of my vision for the near future is developing other coaches who truly put the person at the centre of their coaching practice, instead of the revenue the coach can generate.

​If you're reading this post, I sincerely hope that you're that kind of person. If not, that's fine too, as we all have the freedom to choose how we want to carry on as bloggers, content creators, and coaches.

How I Will Make My Vision A Realtiy

I know that you're likely "chomping at the bit" to find out how I'm going to make my vision a reality.

That's great, and if you are chomping at the bit​ you're going to need to chomp a little longer. 

Not because I don't know how to make my vision a reality.

Quite the opposite.

I do know how to make my vision a reality, I've got a plan for doing that, and I'm eagerly anticipating sharing it with you.

So, are you the kind of person I'm looking to develop as a coach?

Do you have the same set of values and viewpoint of helping people that I've shared with you here?

I certainly hope you do.

If so, please share your views in the comments section below, share this post using the social sharing buttons on the left-hand side of this page, and feel free to drop me an email at and let me know why you would like me to help you become a world-class coach.

And have a super day! ​

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