the lazy content marketer's way

The Lazy Content Marketer’s Way to Provide a Steady Flow of Great Content

So you spent the entire day doing a Netflix binge when you should have been creating great content for your tribe.

Oh yeah, we all know what that’s like, don’t we?

Well, there’s nothing you can do about it now, the day is gone and you’re not getting that time back. It’s gone forever.

But….

Don’t Cry Baby! You Can Still Give Your Readers Great Content.

You’ve enjoyed a lazy day reclined on the sofa watching 10 hours straight of B movies on Netflix and you didn’t get any blogging done and all of that great content you had planned is still sitting inside of your head, which after 10 hours of B movies is now completely numb.

So forget about it and it’s time for Plan B to still get some great content out to your fans.

The solution?

Content Curation!

This is a super simple way for you to share high-quality content that your readers can use and will love you for sharing with them.

And if you’ve been following for the past 4 weeks or so, you’ll notice that I provide a weekly round up of 5 or 6 of the Best Content Marketing and List Building Articles for the week.

And people love these posts, which are super easy for me to put together since I’m following and reading great content marketers and their posts anyway.

So how do you put one of these posts together to make it as valuable for your readers as it is for you?

Easy! Just follow….

6 Easy Steps to The Lazy Content Marketer’s Way to Provide a Steady Flow of Great Content

Step 1: During the week as you’re reading posts by other content marketers or bloggers whom you follow, watch for 5 or 6 posts or articles that you really enjoyed.

They should be well-written and somewhat entertaining, but most of all they should be practical - advice that your readers can actually put into action.

Step 2: Take the 5 or 6 that you think your readers will enjoy and benefit from, and create a New Post in the admin area of your site. Give your weekly roundup of curated posts a name.

As I’ve already mentioned, mine is 6 of the Best Content Marketing and List Building Articles for the Week. So you can’t use that one, because it’s mine, so think of your own title please.

Step 3: List the posts/articles from #1 to #5 on your blog page and be sure to have the title of the post exactly as it appears on the site you’ve curated it from.

Here's a screen shot of how I do this for my posts that are curated content. 

Step 4: Write a very brief introduction to the post for your readers. You could briefly explain what you enjoyed about it and how it helped you. Then you can actually include a small portion of the post below your brief explanation and be sure to put this in “quotation marks.”

After this, include a text link and encourage your readers to go to the bloggers site to read the rest of the article.

Another thing I like to do is mention specifically who wrote the article and I’ll add a link to that blogger’s profile on his or her own website if it’s available for me to do so.

Notice how I mentioned Benjamin Hardy in the example above and linked to his profile. 

Step 5: Publish your post of curated content, email it to your list, and post it in every place that you would post any of your own articles, e.g., Facebook, Twitter, LinkedIn, Google+, Tumbler, Pinterest.

Step 6: Email each of the creators of the original posts and let them know that they were included on your weekly list and if they'd like to, they’re free to link to the list from their own blogs.

And that’s about it.

That is definitely The Lazy Content Marketer’s Was to Provide a Steady Flow of Great Content.

Between the content you create yourself and curated content that you provide each week for your followers, you can easily have a steady stream of awesome stuff to share and this will definitely increase your credibility and authority in the eyes of your readers.

Do you use content curation to supplement the content you create yourself? If you, what kind of responses have you received from your readers about the content you've found and shared with them?

Please let me know in the comments section below and remember to share this post using the social sharing buttons on the left side of the page. 

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Mike Allison

After living and working in China for 13 years, founding and successfully running a consulting and training firm in the city of Guangzhou, Mike presently is living in Frankfurt, Germany and freelances as a business and sales coach. He started Content Igniters to help entrepreneurs to succeed online by teaching them how to create awesomely engaging content, raving fans, and drive their Internet business growth.

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