How To Start A Blog And Make It Successful In 2023 (Part Two)

Written By Mike Allison  |  Blog  |  0 Comments

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How to start a blog and make it successful in 2023 (Part Two).

If you haven't read Part One yet, you can do that here

Let's continue with our 12th action item. 

Get a page on Facebook.

As I mentioned earlier, Facebook has 874 million active users, so consider setting up a Facebook Page for your site in addition to adding “like” buttons to your posts.

Even if you don't plan to finish developing your Facebook fan page right away, you should do so as soon as possible so that readers who prefer to connect via Facebook can.

At a minimum, you can simply add a link to your new blog posts. You can eventually expand the page to build community and interact with your members in a more diverse way.

Regularly update your platforms.

Your blog is like the central train station in any major European city, a hub. From the hub trains leave in all directions to take passengers anywhere in Europe they want to go, north, south, east, and west.

Your website is your central hub for blogging. And you share those blog posts in all "directions" over the Internet to other platforms, places like Twitter, Facebook, YouTube, Instagram, TikTok, etc. 

Posting on these platforms helps you to obtain readers and customers from all over the world, and the best way to make the most of those platforms is to get in the habit of regularly updating them.

Start with one platform first.

When you have multiple platforms, you may want to concentrate on just one initially until you become accustomed to updating them regularly. Visitors will see that you are committed to the platform if you keep it up to date frequently, and you will provide even more value.

  • Commit to updating your platform everyday.
  • Learn from what other successful blogs/bloggers in your niche are doing. What kind of content do they regularly post on their Twitter, Facebook, YouTube, Instagram, and TikTok platforms? How they engage with members, and how often do they post on the platform? 
  • You must provide a highly value experience on your social media platforms. If you're simply using it to post links to your blog posts, you'll have a very low energy community, where if you provide extra high-value information and are highly engaged with your community, you're blogging business will thrive. 

Expand your content formats.

Writing the same type of blog post over and over again might be preventing you from achieving your full potential. 

What if a high-percentage of people in you audience prefer to watch video?

Maybe you've got a large group who love listening to podcasts more than reading or watching a video, but you're a much better writer than a video maker or podcast creator?

And if you hate writing, but love recording podcasts and making videos?  

Do you see my point? As a blogger, you don't need to be obsessed with writing, or podcasting or video to successfully market your blog. You can do just one of those things, whichever one you're obsessed with, but if you really want to blow up your blog - in a good way - then it's time to expand the number of formats you're using on your blog.

Be flexible

Here's what I want you to do, whether you're the greatest blog post writer on planet earth, you need to take action now to try something new in addition to writing your posts and get out of your comfort zone.  

Whichever format below you've never tried, start doing it right now:

  • Video
  • Audio
  • E-Books
  • Workbooks
  • 2000 words or more
  • 400 words or less
  • Interviews 

The benefits to you

How will you benefit by trying a new format in addition to the one you're using now? 

You're going to benefit by getting out of your comfort zone which is going to transform you into a more well-rounded blogger and it's going to improve your creativity so you'll become even better at what you're doing.

You're also going to benefit by discovering whether your audience responds better to material you haven't tried before, such as podcasting, video creation, E-books, Workbooks, long posts (1500 words or more), short posts (500 words or less), or interviews.

That's highly valuable information to have for your blog's success. 

Start with one new content format now, and once you've got sufficient feedback from it, try the next type on the list above. 

Get your mindset right.

Your mindset is everything when it comes to how to start a blog in 2023 and make it successful. 

You can have all of the skills you need to make your blog a success, but if your mindset is not right, nothing will happen.

Ask yourself:

What are my reasons for blogging? There are many valid reasons to blog, but if you want to build a large and successful website, one reason has to be at the top of your list, that being you must be willing to help people and/or entertain them, or both.

Why would anyone read a blog that isn't helpful or amusing?

If your blog addresses the needs and desires of your audience, helps them solve problems and have a happier frame of mind while educating and entertaining them, you're going to succeed if you do all of the additional things needed to be done consistently. 

Want to know where your mindset's at? Check out the following: 

  • What inspired you do choose the current topic for your blog?
  • What do you want to accomplish through your blog? Are you after fame, money, recognition, speaking engagements, invites to appear on TV, or be interviewed on a podcast or radio show? Do you want to build a coaching practice from your blog? Whatever comes to mind, write them down. 
  • Why should people trust you to provide them with accurate information, and solutions to their problems? What qualifies you as an expert on your chosen topic? Write the reasons down.
  • How did you answer? If you didn't write down helping people as one of your answers then you need to think about whether you chose the right topic to blog about. If you don't really care about your topic, or you're not an expert on the topic, it's best to reevaluate your mindset and think about choosing something you're passionate about and that will be helpful to other people, like your readers.

Be controversial but constructive.

If you want to grow your blog much faster than the average blogger does, you've got to be willing to have your own viewpoints on your topic. You need to be courageous and authentic enough to create some controversy in your niche.

And this means that you've got to have a strong set of beliefs.

Will you alienate some people?

Of course you will. But that's okay, because you'll also forge unbreakable bonds with YOUR audience, e.g. the people whom your content resonates with daily. 

60 minutes is all you need to write a constructive rant:

  • To write a controversial but constructive rant you've got to write about something that "bugs" you or other bloggers and that can be improved. This isn't just dumping on something, but also involves offering ideas for a solution.
  • Whichever topic you're blogging about, there's the conventional wisdom, meaning almost every expert in the niche says exactly the same thing on a particular topic. They're afraid to stick their necks out to go against conventional wisdom, even though they disagree with it.
  • You must be fervent. This is more than simply choosing the opposite side because it's different than conventional wisdom. You're belief  and passion in what you're doing must be genuine and it must show in your post. 
  • How do you write to let your emotions on the topic show? By first writing your viewpoint and feelings down without any editing. This is referred to as 'stream of consciousness' writing. Let all of your thoughts, ideas, solutions flow from your mind onto the page. After your first draft is complete, then you can edit. 
  • Once you hit publish, watch how readers react to your post. Do they react positively, negatively, or indifferently? The only one I would be concerned about is indifference, as it means they don't care one way or the other. In which case, you should try a different topic the next time.

Interview an influencer.

Believe it or not, you're never going to have all the answers, and especially so when you're just getting started with your blog. 

And the best part is that your site visitors and readers don't expect you to have the answer to every question, problem, or challenge. 

You also need to time to find your voice as well as solidify your opinions on you topic. None of these things happen overnight or simply in a couple of weeks. 

You can't possibly create all the content needed to answer every question or overcome every challenge your audience will face. But, you can bring them or direct them to that information and a great way to do that is by interviewing an influencer in your niche. 

One benefit of this is it will help you to build a strong and trusting relationship with your readers because they'll begin associating you with the influencer whom you interview.

Plus, you build a relationship with the influencer and if he or she links to the interview you conducted with him or her, you're going to have the attention of his or her audience. 

Make time each week for content planning.

The best content isn't created from flying by the seat of your pants. If you make time each week for content planning, you'll see much better outcomes and you'll be much more consistent.

Because this post is all about how to start a blog and make it successful in 2023, here's the plan and process that I personally have followed directly from the experts at Income School. I strongly recommend you watch the video below and then start doing what they suggest you do. 

They know what they're talking about and what works and you won't go wrong by following their advice. 

Ask someone to audit your website and blog for you.

It gets difficult to see things through other people's eyes when you work on a project for a long time. You'll need plenty of help from friends and colleagues along the way to see things through fresh eyes if you want to become a successful blogger.

A quick critique on your blog post, about page, design, or branding from a friend, colleague, or consultant can help get you unstuck and helps with revising some of your content when necessary. This is a good habit to get into.

This is also an opportunity to reach out to someone on your list of bloggers in or outside of your niche. Ask them to look over your site and blog and let them know you'd appreciate any feedback to help you improve it. It's a good way to build better relationships with the bloggers in your space. 

And be willing to return the favour in kind when a fellow blogger needs someone to review his or her content. 

Ask your readers for feedback and suggestions.

Having a blog is a great way to build a tribe, e.g. the people who your content resonates with.  When you focus on helping your readers they'll feel appreciated and will be invested in your success.

The comments section of your blog is a key place for you to provide additional value for your readers.  Comments can also provide value to visitors at your site, in addition to your posts. 

The comments section can also be a place for you to gain knowledge types of new content and products your readers would be interested in you creating.

To get more comments on your site you should first write about subjects with more than one correct answer or viewpoint. 

Second, phrase your posts in a way that allows for your readers to share their thoughts, ideas, and opinions instead of trying to force readers to accept only your viewpoint. Forcing your views down the throats of your readers won't encourage them to comment.

Finally, and most importantly, as your readers for their opinions. 

Why not schedule a "ask my readers" series one-a-month, or you can simply ask your readers to share their opinions, ideas, and suggestions at the end of each blog post.

Regardless of how you do this, asking your readers for feedback and suggestions is a high-value exercise that will make you a better blogger, show your audience that you value them and their ideas, and will make your blog a big success.

Have an accountability partner.

Staying committed to your blog long enough to see success is a big part of building a successful blog.

Becoming accountable to others and knowing your audience is expecting certain content, products and services from you is a great way to stay inspired and engaged with your blog. It will help you remain consistent. 

You can gain some blogging accountability by:

  • Where are you going to be held accountable? On a blogging forum? On your own blog? In a mastermind group? Or will you hire a coach. A personal coach is one of the best ways to hold yourself accountable to achieving what you set out to do with your blog.
  • If you're interested in a mastermind group, I would recommend forming one on your own. Invite two or more other bloggers to join you in holding each other accountable to achieving the commitments you make to yourselves, yoru audiences, and each other.
  • If you're going to use your own blog as the platform for holding yourself accountable, no problem. You'll need to let your audience know ahead of time what your goals for the coming few months are. You can do that through one blog post or a series of posts.
  • Track your performance for a set time period, e.g. 12 weeks. How well have you achieved what you told your audience you were going to achieve.  

There is no doubt that public accountability is more effective at driving action than private accountability. With no one waiting to hear your results, it's easier to opt out.

Consistency is the key to making the actions listed above work for you. All successes are combinations of good habits and consistency. As I said at the end of Part One, don't let these action items overwhelm you.

Just choose one or two to implement first, be consistent with putting them into action, and once they've become a habit, move on to a new one. Whatever you do, just get started!

Choose the activities that you think will be most effective for you from this list.

Taking action is the key. Please try one of the activities listed above and let me know how it goes. Most of the items require less than 30 minutes of your time.

Here's a post I wrote on the importance of habits for content marketers. You can read it here: 5 Habits Every Content Marketer Should Develop.

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