How to become a prolific content creator is the question many bloggers ask themselves, and you need the answer if you want to grow your blog and make a living with it.
Today, consumers are inundated with content — video, images, text, you name it. As a result, freelancers, coaches, and small business owners who want to stand out and get their message heard need to think creatively about how they produce content and how they distribute it.
In the digital age, you can no longer rely on one piece of content and call it a day. Instead, you must become a prolific content creator — which means coming up with as many ideas as humanly possible and then testing them to see if they have any potential.
It’s not easy or natural for everyone to do this at first, which is why I've outlined some ways that you can develop your creative juices in order to become a prolific content creator.
First: Define your brand voice and tone
The first step in knowing how to become a prolific content creator is to define your brand voice and tone.
Many freelancers, coaches, and small business owners overlook this step, but you can't do that because it’s crucial if you want to stand out with your content and be memorable.
For example, if you own a yoga studio, your content might have a very positive and feel-good vibe to it.
On the other hand, if you’re a financial planner, your content might have a more serious, educational tone to it.
In order to make sure that your brand voice and tone are consistent across all of your content, you’ll need to create a content plan that outlines all of your content types, as well as the frequency with which you will publish them.
It also gives you an opportunity to detail the voice and tone that you want to use for each type of content.
Second: Network to find inspiration
If you’re struggling to come up with content ideas, then it might be helpful to network and brainstorm with other freelancers, coaches, and small business owners in your space.
One easy way to do this is to join or create a Facebook group that’s related to your niche. There, you can ask other members what type of content they’d like to see from your brand, and vice versa.
Additionally, be sure to check out the “Explore” section of your social media platform of choice. Facebook, Twitter, and Instagram all have sections where you can view trending content, as well as popular content based on your interests.
If you’re still having a hard time coming up with content ideas, then consider hiring a copywriter. Although this can be quite costly, working with a professional copywriter can help you develop the content creation skills you need to succeed.
Third: Don’t be afraid to fail
Creating content can be tough, and it doesn’t always go as planned. In fact, you might create some really bad content as you're learning how to become a prolific content creator. But, that's OK!
Don't be afraid of failing with your content, because that’s how you’ll learn what works and what doesn’t. Your first attempt at creating a specific type of content might not work out that well, but you can always try again and tweak it based on your audience’s feedback.
For example, you might create a really silly video or piece of visual content that doesn’t go over well with your audience. Or maybe you create a blog post that isn’t compelling enough to keep readers engaged.
Don't let one failed attempt get you down. Keep creating, because as long as you continue to learn from your mistakes, you’ll be on the right path to becoming a prolific content creator.
Fourth: Write and rewrite, then rewrite again
As a content creator, you don’t want to jump right into writing your content as soon as you come up with an idea. Instead, you should spend time writing, rewriting, and editing your content so that it’s as strong as possible.
Although you can make changes to your content even after you've published it on your blog, you'll save yourself a lot of time and energy by editing carefully before publishing to make sure it's just the way you want it to be.
To write and edit your content, set aside time each week that you know is blocked off just for this. This way, you won’t feel like you’re working on content constantly and will have time to decompress between each project.
Fifth: Commit to everyday writing habits
One of the best ways to become a prolific content creator is to create a consistent and regular writing habit. This means setting a goal for how often you want to publish content, as well as the type of content that you want to publish.
There are a few different ways to commit to a writing habit. One of the most popular methods is to create a calendar with specific days and times blocked out for your content creation.
Another option is to use a productivity app or program that has a “daily goals” feature that allows you to set specific goals for yourself on any given day. Even if you commit to publishing one piece of content per week, you’ll be making more progress than someone who doesn’t set any goals whatsoever.
The bottom line is that you have to be creative if you want to stand out in the digital space and become a prolific content creator to grow your blog.
This means coming up with as many ideas as possible and then testing them to see if they have any potential.
It’s not easy for everyone to do this at first, so you’ll have to be patient with yourself and give yourself time to develop your creative juices.
If you follow the five suggestions I've provided in this post, you'll be well on your way to be able to create all of the content you need to successfully market your services and products and grow your blog as a freelancer, coach, or small business owner.