I know you're a successful business owner, coach, or entrepreneur.
Chances are if you googled "is hiring a freelance writer worth the money?" - you need help.
You know your market, you understand the problems your products and services solve, and you can answer any questions prospects ask.
Well done!
And, like every other human being on the planet, you have some weaknesses.
One of those weaknesses is working against you.
You are a terrible writer.
Please, don't get upset.
Being a terrible writer isn't a bad thing unless you're trying to earn a living from writing. That would be bad!
But you're not alone. Most people don't write well, even about their area of expertise.
And even fewer experts know what their readers want to read. You, my friend, are in good company.
What Are Your Goals?
Are you creating a new website, product, service, or ad?
Perhaps your branding needs a facelift?
Whichever it is, your content must grab the attention of your audience and persuade them to buy.
Is it doing that, or is it working against you?
Many business owners, coaches, and entrepreneurs spend 10, 20, 30 hours or more each month writing content.
Only to end up stressed and frustrated when the ROI for the time spent is negative.
How about you? Can you relate?
- Do you want your message to hit the 'ole bullseye?
- Would you like your copy to speak directly to your readers?
- What if your copy got down and dirty into your prospect's big problems, the things that make them wake up in the middle of the night in a cold sweat?
If you want to be sure your message does that, hiring a freelance writer is worth the money.
Following are 5 reasons why hiring a freelance writer is worth the money in 2021.
Reason 1
Poor writing means you don't care.
If your website content is littered with bad grammar and typos, readers think you don't care.
Bad grammar and typos mean you don't care.
If you don't care about the details of YOUR website, why should I trust you to care about me if I buy your services and products?
A professional copywriter is focused on one thing. Giving you well-written, accurate, professional writing that turns visitors into customers.
That's it!
There's nothing else she or he is working on.
You can stop banging your head against a wall, relax, and focus on other stuff.
Your website, articles, and blog posts won't look as if they were written by a 2nd grader. (I don't mean any disrespect to 2nd graders)
Reason 2
You can't see the forest for the trees.
You're too close to your business.
Fact: 55% of visitors read your articles for 15 seconds or less!
Whoa, Nellie! (I still haven't met Nellie, but I hope to soon)
That means you've got to write for attention, not for clicks. Your website visitors need to understand your content.
This is a challenge for specialists, like people working in STEM fields. (Do you see what I did there?)
Do you know what that acronym stands for?
Yes? Great! You pass. But there are a lot of consumers who wouldn't have a clue.
And this is often the challenge with specialists and tech companies- explaining simply what their products do to solve the problems their prospects need help with.
A professional freelance writer transforms complicated ideas into easy-to-grasp concepts, setting off little lightbulbs in the mind of your audience.
And that's what you're after, isn't it!
Reason 3
Skilled writers save you time.
Time is money, and most people don't have enough of either.
You know you've got to get that blog post written and published, and you will, but first .... you've got a dozen other things competing for your time.
"I've got to get that article written, but I've got to finish xxx first." How many times have you said those exact words this week?
Photo by Yan from Pexels
Remember, it's not your job to write engaging content and copy for your website. You never studied that.
You, my friend, should be spending time working "on" your business, not "in" it.
Writing well takes time and laser focus. It's not your area of expertise. You serve your business and customers best when you focus on what you do the best.
That's what makes your business grow.
A skilled freelance writer will save you hours of frustration and real dollars because your time is worth a lot.
Reason 4
Experienced freelance writers get results.
Who doesn't want more of their website visitors to purchase their products and services?
Let's get real, okay?
What you do is valuable!
You help solve a specific problem in your market, and you deserve fair compensation to help people get results.
When more people buy your solution, more people get positive results, and the world becomes a little better.
Experienced freelance writers help you improve your website copy. They're experts at writing persuasively, so people are compelled to buy from you.
Since most businesses are not satisfied with the conversion rates of their copy, it makes sense to take action now to fix the problem.
A freelance writer can help you increase your conversion rates, so you get to help more people, making them happier and you happier, too.
And you have more cash in your pocket. That's a win-win if there ever was one!
Reason 5
You get much better value with a freelance writer.
Hiring an agency means you don't have the same level of service or access to the person writing for you.
Agencies always have work coming in, so the writer working on your project is more concerned with getting your stuff done and moving on to the next thing.
When you hire a freelance writer, you're working directly with another business person like yourself.
A freelancer is more likely to go above and beyond your expectations because she or he wants you to continue working with them.
Which would you prefer?
To have a direct relationship and access to your writer, or have to go through a middle person?
I can't think of any disadvantage to having complete access to your writer whenever you need it.
Can you?
There's nothing better than being able to communicate directly with the person writing for you.
Let's summarize, okay?
Why Hiring A Freelance Writer Is Worth The Money
- A professional writer is focused on one thing. Giving you well-written, accurate, professional writing that turns visitors into customers.
- A freelance writer transforms complicated ideas into easy-to-grasp concepts, setting off little lightbulbs in the mind of your audience.
- Writing well takes time and laser focus. It's not your area of expertise. You serve your business and customers best when you focus on what you do the best.
- Experienced freelance writers help you improve your website copy. They're experts at writing persuasively, so people are compelled to buy from you.
- A freelancer is more likely to go above and beyond your expectations because she or he wants you to continue working with them.
Remember, first impressions count.
The content on your website reflects directly on you as a coach, entrepreneur and business person. It pays you to hold your written communication to the highest standard possible.
Hi, I'm Mike. I write copy, articles, and blog posts to help established coaches, entrepreneurs, and business people convert more of their website visitors and email subscribers into paying customers while saving them 40 or more hours each month.
Need help? Have questions? Want answers? Contact me now.
Text or call: +1 (204) 806-2977 with your name, where you're located, and what you need help with.
Email: mike@contentigniters.com
