Why Hire A Freelance Writer For Your Blog

Written By Mike Allison  |  Blog  |  0 Comments

why hire a freelance writer for your blog

Have you given up on blogging as a part of your content marketing strategy? 

As a freelancer or small biz owner or content marketing manager or all-around pleasant person, do you feel like you're spinning plates with content marketing when you never applied for a job as a plate-spinner?

Think you should stop calling yourself a freelancer because you're anything but "free?"

Has your content marketing strategy become a content marketing tragedy because you can't keep up?

If you answered no to any of those questions, you likely don't need to read this blog post, so if you'd like to leave now, no hard feelings. Enjoy the rest of your day.  

But, if you answered yes, you're going to benefit by reading on. 

Before we address the question, "why hire a freelance writer for your blog," let's examine whether or not you even need a blog.  

Why your business needs a blog

I'm no rocket scientist when it comes to marketing. I don't have a degree or certification in any of the marketing disciplines.

That said, it doesn't take a genius to figure out that to succeed with marketing yourself and your business, your business needs a blog. 

Below is a list of seven well-known brands that all have blogs. These companies know how to market themselves, they do a great job of it, and a blog is part of their content marketing strategy.   

Pepsico has a blog.

hire a freelance writer

Disney has a blog.

hire a freelance writer for your blog

Under Armour has a blog.

a freelance writer will help you with your blog

Allstate has a blog.

allstate has a blog

Whole Foods has a blog.

whole foods has a blog

Now, we don't need to be marketing wizards to do marketing well. 

We look at what major brands do and then execute that for ourselves on a smaller scale. And setting up a blog is one of the simplest ways to improve your content marketing. 

So, whether you're a freelancer, a small business owner, or a content marketing manager in a larger company, your business needs a blog to help you connect with your audience and provide your customers with high-value content. 

A blog also positions you and your company as the go-to source for information in your niche. High-quality blog content also builds trust between your brand and your market.  

Okay, so I think you and I can agree about why your business needs a blog. But, creating enough quality content for your blog when you need to do a thousand other things can be a real headache.

And to get rid of that big 'ole headache, you can take Tylenol, Advil, or Aspirin, and your headache might be gone, but you'll still need to come up with a whole lot of ideas for blog posts and then write them, to boot. 

You know where I'm going with this, don't you!? Yep, I'm going to the next heading in this post, which is,

Why Hire A Freelance Writer For Your Blog

Here are a few of the benefits you'll enjoy when you hire a freelance writer for your blog. 

A freelancer will remove one of the many plates that you're trying to keep spinning, so you have one less thing to be stressed over.

If you're a freelancer in another niche, you'll get a lot of your "freedom" back so you can use it to work on other stuff or to simply put your feet up on the weekend instead of writing blog posts. 

Your content marketing "tragedy" becomes a story with a happy ending because you don't need to fret about trying to keep up with the blogging part of your strategy. Your chosen freelancer will do that for you. How sweet is that?

If you're the content marketing manager inside your company, your freelance writer is going to make you look like a rocket scientist. (and who doesn't want to look like a rocket scientist?) Your colleagues are going to marvel at all of the well-written content on your organization's blog. 

As an all-around pleasant person, not having to stress about writing blog posts is going to make you a pleasanter person to be around. 

Hiring a freelance writer for your blog is going to improve the quality of content, assuming you hire the right writer (see what I did there?) because a skilled freelance writer will: 

  • Reflect your brand's voice and relate to your readers.
  • Improve your site's SEO, so you get more traffic.
  • Create more engagement with your audience by producing high-quality, helpful content. 
  • Increase conversion rates on your site by establishing expertise and trust within your market and niche. 

Now, it's likely that you're asking yourself:

Where am I going to find a skilled freelance writer?

Here are nine sites where you can find a skilled freelance writer for your blog. As the focus of this post is not to review these sites, you'll need to look them over and choose the one that looks best for you and your company.  

Fiverr

Upwork 

Guru

Craigslist

The Writer Finder

Text Broker

Contently

Writer Access

Problogger

And finally, if you're not interested or don't have the time and energy to look around for a freelance writer, I'm happy to recommend myself. Use the form below to contact me and let's arrange some time to talk about what you need.

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