Get more coaching clients - that's not the easiest thing to do is it?
You've got to create content that resonates with your audience and helps get more coaching clients.
But creating content that repeatedly drives traffic to your website and generates new coaching clients as a result? That’s like climbing Mount Everest in winter with no gear, and doing it blindfolded.
We all know how important content marketing is. Google recently announced that content will be its primary ranking signal – not backlinks or keyword density – so it’s about time we all started taking this seriously.
In this post, I'm going to explain what engaging content marketing is, why content marketing is so important, how to get more coaching clients with evergreen content, a lead magnet, video ads, or an Ebook offer.
Get More Coaching Clients With Engaging Content Marketing.
Content marketing is the practice of creating and distributing relevant and valuable content to attract and acquire new customers.
But it goes beyond that.
It’s about crafting a consistent and reliable message, and delivering on that message across all channels by publishing educational, original and authentic content that solves a problem and adds value to people’s lives.
The goal is to keep the sales and marketing away from the content as much as possible while still driving home the points of value that your product or service provides.
Think of content marketing like a garden. You plant the seeds, you water it, and you nurture it until it grows. And just like a garden, you have to be consistent and patient with this. It takes time for the seeds to sprout, grow and become something useful and beautiful.
Why is content marketing so important?
Good content marketing is crucial to the success of your business. Why? Because customers today don’t just want to buy from you.
They want to buy from you and be able to justify their purchase, while being engaged in the process, and trust that what you’re selling them is what they really need.
That’s where content marketing comes in.
You’re giving your potential customers the opportunity to learn about what you do, why you do it, and how you do it. You’re giving them the chance to decide whether or not they even need what you’re selling in the first place.
If you’re able to engage with these potential customers in a way that’s both informative and entertaining, you’re going to be surprised at just how far they take you.
Get more coaching clients with evergreen content.
Whether you’re creating blog posts or any other form of content, it’s important to make sure that it’s evergreen.
What does that mean?
That means that it will work for any season, any year, and any time. That means that it has information that’s both timely, but also timeless and relevant.
It has information that’s both timely and relevant for your audience, but also timeless in that this content can be repurposed for many different industries, use cases, and purposes.
That’s the real trick with evergreen content. It’s not just timely. It’s not just relevant. It’s both timely and relevant.
It’s evergreen. Because if it’s evergreen, it’ll continue to gain traffic long after it’s initially published.
Write blog posts with a lead magnet.
While you’re creating evergreen blog posts, it’s important to remember that your readers are coming to you for a specific reason.
It could be that they need help with a problem, or that they’re interested in your product or service.
They might be interested in learning more about you and what you do. Whatever it is that they’re coming to you for, it’s important to give them an incentive to stay and engage with your content even further.
A lead magnet is a tool that’s used to collect email addresses from the readers who visit your website. It’s a way to pull them in even further, and keep them on your site and get them to not only stay on your site, but stay on your email list as well.
Write blog posts with video ads.
Another way to make your content more interactive, and draw in new readers, is to create video ads using relevant and valuable content, and then create an ad campaign around these videos.
You can then push these ads out on social media channels, including YouTube, as well as Google Search. Because Google owns YouTube, you can also host your video ads on YouTube as well.
This is a great way to reach new readers and viewers, because it’s both visual and interactive. Not only that, but you can use tools like Wistia to host these videos, and make them look professional.
Write blog posts with an ebook offer.
Last, but not least, a great way to increase your content reach is to create an ebook. An ebook is essentially a digital version of a book. It can be used to educate people on a given topic, and it can often be downloaded for free.
You can then use this ebook as
- a lead magnet.
- an incentive for people to sign up for your email list.
- a tool to pull people into your content and keep them there.
The important thing to remember is that it’s not enough to simply publish this ebook, and expect people to find it.
You have to drive traffic to it, tell people about it, promote it - in short- let people know it exists. And you can do that by publishing blog posts that include links to this ebook.
Conclusion
Creating engaging content is no easy feat.
It takes time, creativity, patience, a lot of trial and error, and a willingness to learn from the mistakes of others. It’s important to remember that the process and journey are just as important as the end goal.
Remember: the outcome is not always within our control.
But that's okay. It’s okay to make mistakes, to fall down, to get back up again, learn new things.
There is no failure, only feedback. View every thing that happens during process and journey to market your coaching business and get more coaching clients as a learning opportunity.
Success is just around the corner. Are you ready to go get it?
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