Regardless of whether you've been freelancing for some time or you're just getting started, you've likely thought about why freelancers should blog, or not blog.
I've been freelancing for almost 20 years, and most of that time I never bothered blogging, even though over the years I have written articles for a number of magazines and/or newspapers. This has given me some idea about the value of creating content for building authority, an audience, and a brand.
Frankly, I never gave blogging any serious thought until we moved from China to Germany in 2014. It was at that time that I started this site with a focus on digital content marketing.
In 2017 we returned to Canada to be closer to my parents. The way things turned out, I actually shut this site down about 6 months ago, during the first COVID lockdown here in Winnipeg. I've retired and didn't see the value of keeping this going.
But this pandemic has gutted the businesses of a lot of freelancers and small business owners. There are also millions of people who have lost their jobs because of the pandemic.
And I know for a certainty that one of the best opportunities there is right now is to start an online business that allows one to work from home and doesn't require paying through the nose to get started.
With that in mind I resurrected Content Igniters to help freelancers and small business owners learn how to create compelling content that will help them succeed.
In this post I'm going to share brief comments of two of the most influential marketing minds there are today, Seth Godin and Nathan Barry. And then you'll discover 5 hidden benefits of blogging for freelancers. And I'd like to thank you in advance for reading this post.
Seth Godin On Blogging
"Committing to having a point of view and scheduling a time and place to say something is almost certainly going to improve your thinking, your attitude, and your trajectory.
A daily blog is one way to achieve this. Not spouting an opinion or retweeting the click of the day. Instead, outlining what you believe and explaining why.
Commit to articulating your point of view on one relevant issue, one news story, one personal issue. Every day. Online or off, doesn't matter. Share your taste and your perspective with someone who needs to hear it. Speak up. Not just tomorrow, but every day. A worthwhile habit." Seth Godin
Seth has written 18 books and is one of the world's leading experts on permission-based marketing.
He writes a daily blog post, and it's one of the most widely read blogs in the world. He doesn't pay any attention to SEO (search engine optimization). He simply writes something every day.
You should consider writing/blogging daily, too.
Nathan Barry Agrees With Seth
If I look back at all the good things that have happened in my career in the last three years, they all come from writing. One little habit of writing 1,000 words a day revolutionized my career. Nathan Barry
Nathan Barry founded ConvertKit, the best email marketing service for professional bloggers and freelancers.
Writing a blog is still one of the most effective ways to improve your thinking, attitude, and trajectory.
And it is a powerful way to get the attention of people so you can inspire, influence, and positively impact them.
You ought to pay attention to this and get into the habit of writing every day.
5 Hidden Benefits of Blogging For Freelancers
1) Build Authority
When you write to share your experience, knowledge, and skills, insights, and opinions your audience quickly sees you as an authority on your subject. That's a solid foundation to build your freelance/online business on.
People who follow you will begin asking you for advice and guidance. This can lead to consulting, coaching, training, and speaking opportunities.
2) A Tribe of Followers
Blogging is a cool way to start and grow your tribe; definition: a tribe is a group of people with a shared interest, an effective means to communicate, and a leader.
This assumes you want to lead a group of people.
If you've got something to share that can inspire, influence, and impact people in a positive way, blogging is an easy way to do so. And if you've got a tribe, you've got an great opportunity to sharpen your leadership skills, which is a nice side effect of blogging.
3) Think Better
Writing on a subject that I'm not too familiar with requires research. One of my favourite aspects of researching a new topic is looking at it from multiple sides.
What do experts say on a particular subject, both for and against, positive and negative?
I don't want to get trapped in an echo chamber. I do want to think better, and researching first and then writing about a subject helps me do that.
4) Mental Health
I personally find blogging to be a great way to keep my head clear, lower my stress levels, express myself on issues that eat at me. In short, blogging is cathartic; definition: providing psychological relief through the open expression of strong emotions.
And under the current situation with COVID-19, who doesn't need a healthy outlet to express themselves? Look around and you'll soon learn that a lot of bloggers have found that writing is good for mental health.
5) Write Better
There's nothing that will improve your writing skills faster than writing. You might be wondering why you need to improve your writing skills, and that's a good question.
As a freelancer, regardless of the field you're in, there are a lot of situations that require good writing, e.g. Email, proposals, reports, white papers, contracts, presentations, course outlines, instruction manuals, books (many freelancers write books and then use them to market themselves and their services).
Good writing skills are a necessary part of your freelance business, and regularly writing on a blog is an effective was to quickly improve.
There you have 5 hidden benefits of blogging for freelancers, benefits that you may or may not have been aware of before reading this post.
In Summary: Blogging
- helps you build authority in your niche.
- helps you to start and grow a tribe.
- helps you to think better.
- is good for mental health.
- helps you write better.
I want to hear from you. Have you started a blog? If not, what's holding you back? If so, what benefits have you experienced? Let me know in the comments section.
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