Why freelancers should blog in 2023 is an important question to answer. So let's not waste any time and get right to the answer.
Why Freelancers Should Blog In 2023
Freelancers should blog in 2023 for the following reasons:
1. Blogging helps attract more traffic to your site.
2. You can showcase your experience, knowledge, and expertise through your blog posts.
3. Your posts help you build a relationship with your audience so they trust you.
4. Your blog allows your brand personality to show.
5. Blogging helps convert visitors into paying customers.
Is Blogging Still Profitable In 2023?
Yes, it's still profitable to build a blog. I've already referred to the value of creating content for building authority, an audience, and a brand.
And with the pandemic changing the world of work, e.g. how people work and from where, there's never been a better time for freelancers to start blogging and earning passive income online.
"Blogging has been and continues to be highly profitable for many bloggers who understand keyword research and competition analysis and publish 2 or more pieces of quality content consistently every week until a site reaches approximately 200 articles."
In this post I'm going to share brief comments of two of the most influential marketing minds there are today, Seth Godin and Nathan Barry.
And then you'll discover 5 hidden benefits of blogging for freelancers.
Are you over 50 and thinking about or starting a freelance business and need some help to get things going? Then you'll benefit by reading:
Seth Godin On Blogging
"Committing to having a point of view and scheduling a time and place to say something is almost certainly going to improve your thinking, your attitude, and your trajectory.
A daily blog is one way to achieve this. Not spouting an opinion or retweeting the click of the day. Instead, outlining what you believe and explaining why.
Commit to articulating your point of view on one relevant issue, one news story, one personal issue. Every day. Online or off, doesn't matter. Share your taste and your perspective with someone who needs to hear it. Speak up. Not just tomorrow, but every day. A worthwhile habit." Seth Godin
Seth has written 18 books and is one of the world's leading experts on permission-based marketing.
He writes a daily blog post, and it's one of the most widely read blogs in the world. He doesn't pay any attention to SEO (search engine optimization). He simply writes something every day.
You should consider writing/blogging daily, too.
Nathan Barry On Blogging
"If I look back at all the good things that have happened in my career in the last three years, they all come from writing. One little habit of writing 1,000 words a day revolutionized my career." Nathan Barry
Nathan Barry founded ConvertKit, the best email marketing service for professional bloggers and freelancers.
Writing a blog is still one of the most effective ways to improve your thinking, attitude, and trajectory.
And it is a powerful way to get the attention of people so you can inspire, influence, and positively impact them.
You ought to pay attention to this and get into the habit of writing every day.
Why Freelancers Should Blog In 2023 - 5 Benefits
1) Freelancers Should Blog To Build Authority
When you write to share your experience, knowledge, and skills, insights, and opinions your audience quickly sees you as an authority on your subject. That's a solid foundation to build your freelance/online business on.
People who follow you will begin asking you for advice and guidance. This can lead to consulting, coaching, training, and speaking opportunities.
2) Freelancers Should Blog To Build A Tribe of Followers
Blogging is a cool way to start and grow your tribe; definition: a tribe is a group of people with a shared interest, an effective means to communicate, and a leader.
This assumes you want to lead a group of people.
If you've got something to share that can inspire, influence, and impact people in a positive way, blogging is an easy way to do so. And if you've got a tribe, you've got an great opportunity to sharpen your leadership skills, which is a nice side effect of blogging.
3) Freelancers Should Blog To Think Better
Writing on a subject that I'm not too familiar with requires research. One of my favourite aspects of researching a new topic is looking at it from multiple sides.
What do experts say on a particular subject, both for and against, positive and negative?
I don't want to get trapped in an echo chamber. I do want to think better, and researching first and then writing about a subject helps me do that.
4) Freelancers Should Blog For Mental Health
I personally find blogging to be a great way to keep my head clear, lower my stress levels, express myself on issues that eat at me. In short, blogging is cathartic; definition: providing psychological relief through the open expression of strong emotions.
And under the current situation with COVID-19, who doesn't need a healthy outlet to express themselves? Look around and you'll soon learn that a lot of bloggers have found that writing is good for mental health.
5) Freelancers Should Blog To Write Better
There's nothing that will improve your writing skills faster than writing. You might be wondering why you need to improve your writing skills, and that's a good question.
As a freelancer, regardless of the field you're in, there are a lot of situations that require good writing, e.g. Email, proposals, reports, white papers, contracts, presentations, course outlines, instruction manuals, books (many freelancers write books and then use them to market themselves and their services).
Good writing skills are a necessary part of your freelance business, and regularly writing on a blog is an effective was to quickly improve.
There you have 5 hidden benefits of blogging for freelancers, benefits that you may or may not have been aware of before reading this post.
In Summary: Freelancers should blog because blogging:
- helps you build authority in your niche.
- helps you to start and grow a tribe.
- helps you to think better.
- is good for mental health.
- helps you write better.
So, what should you do next? Well, if you haven't started blogging it's time to get with the program. And have some fun doing it. Try it, you'll like it.