Do You Know The Truth About Promoting Your Blog?
Take everything you think you know about promoting your blog and getting more traffic to your site, and chuck it! Really, do you know the truth about promoting your blog?
Answer this question for me, please.
What are the top 3 things you're doing, right now, to get more traffic to your blog?
Do you know what you're going to be doing 3 months from now?
According to the statistics, it won't be blogging!
At least not with any regularity!
At least that's what I've read - that most people who start blogs quit within the first 3 months.
What about you?
Be honest. How many times have you started a blog and then given up within the first few months?
There's no reason to be ashamed about the answer, because I've done this so many times in the past 7 years that I can't remember how many times I've started, with great intentions, only to quit.
Why did I quit?
Probably the same reason that you quit.
No meaningful traffic.
How do I define "meaningful traffic?"
For me, meaningful traffic refers to people who sign up for whatever you're offering as a traffic magnet and who also get involved in the comments section of your blog.
Here's the truth about promoting your blog to get meaningful traffic. It's not as easy as a lot of people think it's going to be, and it's definitely not as easy as many of the so-called content marketing gurus want you to think it is.
Your awesome content will make you world famous.
A lot of new bloggers really believe that, don't they?
Yep, they do, and that's why so many people try to start blogging in the first place.
But the fact is, the majority of new bloggers are not creating anything that could even remotely be called awesome.
In fact, if you read any decent number of blogs on a regular basis, what you'll find is that there really isn't much of anything that could be considered new, creative, or awesome.
And, if you're one of those bloggers who really does have a gift for creating content, a real wordsmith whose writing gets people talking, engaged, and sharing, it still doesn't guarantee a widespread readership, or a huge fan base of loyal subscribers and followers.
Sorry to inform you that your awesome content, if it really can be called that, won't make you world famous.
Then, what will?
Maybe your confessions will make you a successful social magnet.
Your life is so amazingly interesting that everyone is going to beat down the door to be the first to read about your true confessions.
People want to know what you're doing on a daily, weekly, monthly, and yearly basis - all of your dirty secrets.
You're going to build an audience of loyal fans because you've had such a unique life experience that it should be made into a book, then a movie, heck, maybe even a country music song.
And you're willing to lay all of it bare for everyone to read about and talk about.
Well, you're just one of 7 billion individuals inhabiting this planet. Frankly, what you've been through isn't really unique.
It may feel like that to you, and you might think that everyone and his or her social network is going to want to read all about YOU.
Sorry, but I've got to get my great big pin out to burst another bubble for you.
But I make no apologies, because do you know the truth about promoting your blog?
The truth is that successfully promoting your blog has nothing to do with writing about you and your personal stories because when you're new no one is interested in you and your experiences.
You may not like to hear that, but it's simply true. Most people couldn't give a hoot about your personal life.
So, if your confessions won't make you a successful social magnet and if your "awesome content" isn't going to make you world famous, what's next?
Creating more content will make you an online superstar.
Spend 16 hours per day brainstorming and then creating and curating as much content as is humanly possible.
That's got to be the way to get your blog noticed and have people flocking to it to see what you've created.
If that's the case, then get to it, because you've got a lot of brainstorming, creating, and curating to do. No time to waste!
Yep, that's not going to do it either.
You can create, curate, and publish all of the great content you want, but that is still not what's going to guarantee traffic to your site.
Sorry to all of you who've been working your fingers to the bone to create as much content as you can.
So, if creating more of your "awesome" content isn't going to make you an online superstar, and your confessions aren't going to turn you into a successful social magnet, what is the truth about promoting your blog?
The truth about promoting your blog.
Here's the truth about promoting your blog and getting more people to engage with you.
It involves two things.
1. You've got to create content that solves problems people are looking for solutions to, content that really benefits people.
2. And even more importantly, you've got to get that content into the places where there are already a lot of people who are looking for those solutions to those problems.
And that second point is so vital, that I'll say it again.
You've got to get that content into places where there are already lots of people who are looking for those solutions to those problems.
And that means guest blogging - writing articles and posts for sites where the owners already have a huge audience.
This means that you've got to start building relationships with other bloggers and content marketers who have large audiences and convince them to publish your posts and articles on their sites.
Guest blogging or posting is the number one best way to get a ton of traffic to your site and get it faster than any other method.
In fact, if you ask any of the top bloggers and content marketers how they built their massive audiences, they'll all tell you the same thing.
Guest posting on other popular blogs.
So now, do you know the truth about promoting your blog?
Yes, you do. And if anyone who claims to be a content marketing guru or a blogging star tries to tell you that you can build a huge audience without doing guest posts, then you're going to be waiting a long, long time to build a big audience.
So get to it. It's time to make some connections, do some networking and get some guest blogging gigs.