Content Marketing For Startups That Is Low-Cost But Effective

startup founder in front of whiteboard

Your Guide To Content Marketing Ideas for Startups and Small Businesses


Content marketing for startups that's effective and affordable at the same time is one of the biggest challenges new businesses face. In an increasingly competitive market, startups need to be clever in how they approach their marketing strategy.


Content marketing for startups offers a powerful way to stand out from the crowd and reach potential customers on an individual level.

It’s also a more cost-effective way of reaching your audience than other marketing techniques like paid ads.

In this post you're going to learn content marketing tips for startups that won't break the proverbial bank but are effective at the same time.

If you want to jump ahead to any of the topics below, simply click on it.

Content marketing for startups is an important topic to understand and execute on. The importance of content marketing for startups cannot be overstated. The things that content marketing does for a startup are build trust, demonstrate expertise, and increase your authority. 

What is Content Marketing for Startups?

Content marketing for startups means creating and distributing content for your target audience that answers their questions, helps them solve their problems, and shows them how to achieve their goals. 

content marketing plans for startups

The best startup marketing plan for your startup should include content to help your audience solve their problems, answer their questions, and achieve their goals. 


Content marketing for startups can include the following types of media:

  • Blog posts
  • eBooks
  • Infographics
  • Checklists
  • Testimonials and reviews
  • Influencer marketing
  • Guides and how-tos
  • Images
  • Video
  • Podcasts 
  • Webinars
  • Social media content
  • GIFs
  • Memes

You decide ahead of time what types of content you're going to need for your startup and then you plan how and when to create and distribute it.

That's content marketing for startups in a nutshell. 


Importance of Content Marketing For Startups

Content marketing for startups is important for a few reasons.

First, traditional advertising techniques like TV commercials, radio ads, magazines, and billboards are prohibitively expensive for many startups whereas most startups can easily fit content marketing into their budgets.

Second, traditional marketing techniques are also less effective because more people are online than ever and consumers can easily educate themselves about a product or service before they make a decision to buy. 

Third, unlike traditional marketing, content marketing for startups allows them to connect with prospects on a more personal level. The importance of content marketing for startups can never be overstated.

What Does Content Marketing Do For A Startup?

Content marketing allows a startup to target a specific group of people or audience and then build a relationship with that audience by informing, educating, and in some cases entertaining them.

Above all, content marketing for startups is designed to build trust between your audience and your business so that you drive leads and sales through increased traffic to your website. 

By focusing on solving problems that your audience is experiencing, answering their questions, and helping them achieve their goals, you build a reputable brand for your startup. 

In addition, content marketing for your startup allows you to test different content types to see what resonates best with your audience and then you can quickly adjust your content marketing so it resonates better with your prospects.

content marketing for startups

The best content marketing plan for startups is a plan that's simple and can be implemented FAST!


The Best Content Marketing Plan For Startups

The best content marketing plan for startups is the one that is the easiest to implement as quickly as possible. 

Following are several content marketing tips for your startup. Remember these and they'll make your content marketing plan a lot easier to execute. 


4 Content Marketing Tips For Startups

Tip #1: Choose Your Channel 

The first step in the best content marketing plan for startups is deciding where you'll publish your content.

Are you creating all of your content on your own? Then I recommend you start by focusing on a high-quality blog.

With a blog in mind, focus on creating 50 to 60 high-quality posts within the first 2 months. Once you've achieved that, you can slow your content creation down to one or 2 quality posts each week. 

A simple, consistent, and well-executed blogging strategy will help you

  • drive traffic to your website. 
  • form a relationship with your prospects.
  • build trust between your brand and your audience.
  • turn many of your prospects into customers. 
content marketing for startup

Are you creating all of your content on your own? Then by all means start with a high-quality blog. 


If you can afford to hire help to execute your content marketing plan, then you can select a few channels that you will focus on to distribute your content, including your website, social media channels, and industry publications.

Tip #2: Have a clear goal for every piece of content

Besides selecting the type of content that you'll create, the best content marketing strategies for startups require you have a clear goal in mind for each piece of content you create and distribute.

Is your goal to educate, inform, and entertain your audience, or is it to get them to take a specific action, or is it both?

You must be clear about the answers to those questions for each piece of content you distribute.

content marketing for your startup

Is your goal to educate, inform, and entertain your audience or is your goal to get them to take a specific action, or is it both?


Tip #3: Create A Content Marketing Calendar 

Once you’ve created your content, you need to decide when you should publish it. An editorial calendar is a great tool for scheduling content distribution so you don’t forget to publish.

It’s also a good idea to re-think your content calendar every quarter to make sure you’re addressing seasonal trends and new issues that might be affecting your audience.

Tip #4: Create A Strategy For Managing Comments And Creating A Community

 A great way to further engage with your audience is by encouraging them to participate in the creation of your content.

For example, you can ask your readers to submit questions that you can then answer in a blog post.

You should also think about how you can encourage your audience to build a community around your content. For example, you can create a space for readers to engage with each other by joining a forum or a group.

Many coaches, consultants, freelancers, and small business owners create Facebook groups for this purpose. 

Content marketing for small businesses is vital in order to achieve E.A.T. 

5 Examples Of Content Marketing For Small Businesses


1. Case studies 

Case studies are an excellent way to demonstrate how your product or service has helped other customers. Using real-life examples of your product in action helps humanize your business and make it more relatable to your customers. 

2. E-books

E-books are a great way to provide your audience with highly actionable and valuable information. You can use an e-book to teach readers a new skill, provide them with helpful insights, or inform them about a certain topic.

3. Podcasts

Podcasts are a popular way to deliver helpful and informative content to your audience in a way that feels more personal. You can use podcasts to interview industry experts, discuss current events, or provide a behind-the-scenes look at your business.

4. Webinars 

Webinars can provide your audience with helpful and valuable information. During a webinar, you can walk your audience through a skill, provide them with tips and tricks, or offer them advice on a particular topic.

5. Social media 

Many consultants, coaches, and freelancers use social media as a way to drive traffic to their websites. You can use social media to share blog posts, images, videos, or GIFs that you've created as part of content marketing for your startup.

I've already highlighted numerous content marketing tips for startups. Please remember that it's not necessary to implement every one of these tips all at the same time, especially if you're working completely on your own.

Choose one or two of these content marketing tips for your startup and work at it until you start seeing measurable results. Then, if you choose, you can implement more of these content marketing tips for startups.

content marketing tips for startups

What's the most effective content marketing for your startup? Only you can answer that question, but I recommend a blog first and then think about adding some of the content types above.


Startup Content Marketing Plan And Strategy Example


Step One: deciding which topics to focus on.

To find out what topics your audience wants to learn about, you can use a tool like Answer the Public to conduct research on the kinds of questions your audience has on a specific topic.

Startups like Shopify and Drift have used content marketing to build large audiences and a community around their brands.  

Shopify uses blog posts to educate readers on topics like marketing, e-commerce, and design. They also frequently share their content on social media, earning them more than 3 million followers on Instagram alone.

Drift  - the customer engagement software - focuses on building a community around its brand and product, hosting frequent AMAs (ask me anythings) on Reddit and posting about its employees’ interests on Instagram.


Step Two: finding influencers and partners to help with your startup’s content marketing 

When you’ve created your content, you should also think about how to optimize it so that it reaches an even larger audience. One way to do this is by collaborating with influencers and partners. 

By partnering with other companies on content that resonates with your audience, you can increase your content’s reach and discover new audiences.

Here are a few ways you can use your content to reach out to influencers and partners:

Comment on other blogs: This is a great way to reach out to influencers in your industry who may be interested in collaborating with you. Commenting on the blogs of other industry leaders allows you to engage with their audience, build relationships, and possibly spark a partnership.

Join online communities: Joining online communities where your target audience hangs out and talks is another great way to discover potential partners. You can use these communities to share your content and reach out to potential partners, but you should be careful not to come on too strong.

online communities can help with content marketing for your startup

You can join online communities on a variety of social media sites to communicate with your audience, share your content, and reach out to potential partners and other influencers. 


Leverage email marketing: You may want to create a free resource that people can download and use in exchange for subscribing to your email list. 

Then you can send emails that provide value to your subscribers and that also links to your newest content pieces at the same time. This is an effective way to build a relationship with your subscribers as well as to get them returning to your website or blog.

Content marketing for startups and ideas for small businesses is what this post has been all about. 

Conclusion

Content marketing for startups doesn't need to be complicated. In fact, the best content marketing for startups is the plan that is the easiest to implement as quickly as possible.

Among the many content marketing tips for startups that I've provided in this post, I believe starting to build a quality blog is the best thing you can do for your startup if you want to showcase your expertise, authority, and trustworthiness.

Content marketing for your startup offers a powerful way to stand out from the crowd and reach potential customers on an individual level. 

On top of that, it’s also a more cost-effective way of reaching your audience than other marketing techniques like paid ads.

Remember, when creating your content, it’s important to consider

  • who your target audience is. 
  • the questions they have. 
  • the problems they need to solve. 
  • the goals they would like to achieve. 

Focusing on those 4 things when you plan the topics you're going to address and the objectives of each piece of content will help you build and grow an engaged audience.  

Finally, think about where your target market is most likely to discover your content, and how you can optimize it so that it reaches a larger audience.

Now that you know what the benefits of content marketing for startups are, you can use this knowledge to create an effective marketing strategy for your startup.

Content marketing for startups | ideas for small businesses | content marketing tips for startups | importance of content marketing for startups | best content marketing plan for startups


Need help with the content marketing for your startup? Feeling overwhelmed with everything involved in running your new business?

I'm here to help. Just email me: mike@contentigniters.com or call me at (204) 806-2977.

We'll schedule a conversation to discuss how I can take some of the content marketing for your startup off of your plate. 

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