Content Marketing For Real Estate Agents To Crush Their Sales Goals

content marketing for real estate agents

Content for real estate marketing comes in a variety of forms and content for real estate agents is a vital factor for their success. 


Are you a new real estate agent?

Are you committed to succeeding in the real estate business, or are you going to end up being one of the many statistics, e.g. one of those agents who doesn't make it into your second year of the real estate business?

If you're a new agent then you must recognize that content marketing for real estate has to be a cornerstone of your business to help you grow it and crush your sales targets at the same time.  

Think about it: You probably know more about real estate than almost anyone else, so why not use that knowledge to your advantage by learning how to plan and create content for real estate marketing?

Let’s take a look at everything you need to know about content for real estate agents to see how it can help you grow your business. 


What is Content Marketing For Real Estate?

Content marketing for real estate agents is using a variety of media formats to inform, educate, and help prospects and customers to buy a house or condo. Some of the media formats used to create content for real estate marketing include: 

  • High-quality photographs
  • Videos
  • Virtual home tours
  • Newsletters
  • Agent websites and blogs
  • Evergreen content
  • Influencer marketing
  • Storytelling
  • Billboards
  • Television commercials
  • Hot air balloons

Content marketing for your real estate business is your responsibility.

content for real estate marketing


Real estate agents are responsible for creating, publishing, and distributing high-quality content that solves their prospect's and customer's problems, answers their questions, and helps them achieve their home-buying goals.

Way too busy to create, publish, and distribute the content your prospects and customers need? 

Then outsource your content marketing for real estate and let a professional work with you to plan and execute a robust content marketing program for your real estate business.


Why Is Content Marketing For Real Estate Agents Important?

Content marketing for real estate agents, especially new ones, is important because 87% of real estate agents quit within their first 3 to 5 years in the real estate business.

Admittedly, there are many factors that cause so many new real estate agents to give up so soon, one of those factors being that most real estate agents barely make ends meet in their first years. 

Why is that?



87% or more of real estate agents quit within their first 3 to 5 years. One of the main reasons is because they don't treat real estate like a business and a sales job. 

content marketing for real estate agents

It's because they don't understand how to treat real estate as a real business and sales job, resulting in not having enough warm leads in their sales pipeline.

Insufficient warm leads will kill your chances of success in the real estate business.

With that in mind, how and where do you get enough warm leads so you've always got a book full of potential new customers?

Content marketing for real estate to the rescue!


Not enough warm leads in your sales pipeline will kill your 

chances for success in the real estate business. 


You're in a unique position to use content marketing for your business and provide value by creating and distributing real estate marketing content that informs, educates, and helps your prospects.   

However, the reality is that many agents aren’t doing that at all.

Instead, they’re stuck in the past, clinging onto outmoded marketing methods that aren’t serving them well instead of focusing on creating the type of content for real estate agents that will drive interest and more sales.

content marketing for real estate agents

Don't get stuck in the past! Embrace new content marketing methods for your real estate business that will drive interest and sales.

Every real estate agent would benefit greatly by learning what type of content for real estate marketing home buyers really want and how to create it.


Six Reasons Why Content Marketing For Real Estate Agents Is Vital 

As a new real estate agent you need to understand that you're responsible for organizing and running a real business and prospecting to fill your sales pipeline with leads. 

Selling real estate isn't a hobby, nor is it just something to try out for the fun of it.

It's a serious business because you're working with people who are trying to make the biggest financial decision they'll ever make. This is why you need to know what and how to create the best content for real estate marketing to grow your business. 

That being said, here are eight reasons that content marketing for real estate is vital: 

  1. Direct control over your marketing budget. 
  2. Newspaper and TV ads are prohibitively expensive for new real estate agents and risky.
  3. Content for real estate agents is easy to create, distribute, and track for ROI.
  4. Quickly see what works and what doesn’t and adjust your content marketing accordingly.
  5. Creates a strong presence in your local community. 
  6. Evergreen content for real estate marketing posted on a blog or website can keep your pipeline full of warm leads year after year.  
  7. When done right, content for real estate agents positions you as a trustworthy expert in your community.
  8. Creating the right evergreen content attracts new customers and builds a loyal following for years to come.


How To Use Content For Real Estate Marketing And Grow Your Business

The top performing real estate agents use a variety of media formats to create the real estate marketing content they need for their businesses.

Through educating, informing, and helping their target market, warm leads are transformed into happy, lifelong customers and referees. 

But, how do you actually go about using content for marketing your real estate business?

Here are 4 tips to get you started:

1. Identify your target audience 

Before you can really get started, you need to know who you’re trying to reach.

Who is your ideal client?

What are the demographics of your ideal target market?

Once you’ve identified your target audience, you’ll know exactly what kind of real estate marketing content you should focus on creating and distributing.

real estate marketing content

            Identify your ideal buyers and create the real estate marketing content                   that attracts them.


2. Create a content calendar 

You don’t need to publish new content every day, but you should have a content calendar set up.

A content calendar helps you stay on track and meet your publishing schedule so that you are at least publishing fresh content for real estate marketing each week. 


3. Focus on creating relevant, quality content

Quality content is key. You don’t need to publish 10 blog posts per week or create 10 videos per month.

Instead, focus on publishing one quality blog post each week and creating one or two videos per month. 

The best content marketing for real estate agents is relevant and high-quality.


4. Build a mailing list 

Email is one of the best ways to engage with your audience.

Consider producing an email newsletter. A newsletter lets you include real estate marketing content that you might not have room for in your blog posts or other media.


Blogging: A Powerful Way To Use Content Marketing For Real Estate Agents

Blogging is a great way for real estate agents to increase consumer awareness and share information with prospects and customers.

When it comes to making content for real estate marketing, here's what a blog can do for you:

Establishes you as an authority in your area

By creating a blog and publishing posts, you’ll be able to establish yourself as an authority in your area.

It's a great way to build trust with your audience, warm them up, and eventually transform them into customers who want to work with you. 

Provides educational content for your prospects

Use your blog to provide information and educate your audience. People are always looking for answers and you can provide answers through your blog. 

Builds a relationship with your readers

People want to feel like they’re being heard and understood. By providing helpful information, you can build a relationship with your readers and strengthen your brand in the process. 

blogging is powerful content marketing for real estate

A real estate blog can help you warm up prospects and turn them into happy clients.

Create new content to repurpose

It’s often easier to create content if you have something to start with. Blogging is a great way to create new content that you can then repurpose and use on other social media channels.


Example: a blog post can be broken up into tweets, used to make a video, or broken down into an email sequence. 


Grow Your Email Marketing List With Guest Blogging

Guest blogging is an excellent way to grow your email marketing list. By creating a blog post on another website and offering something of value to the readers, you’ll be able to collect their email addresses.

Guest blogging is a great way to get your foot in the door with other brands. It’s a mutually beneficial relationship.

Once you’ve established a relationship with other brands, you can offer to write guest posts for them. This is a great way to get more exposure and build relationships in the real estate industry.


Inform Prospects With Video Content

Video content is more popular than ever. Whether you want to create a how-to video or an educational video, you can do it through video marketing.

Creating video content can be tricky, though. If you aren’t experienced with video production, you might feel a bit uncomfortable jumping in and creating videos.

But don’t worry; there are plenty of video tools that can help you create great video content without any video experience.

Here are a few tools you can use to create and publish video content:

Animoto - This is a simple video creation tool that lets you create slideshows with video, still images, and music. You can create simple videos that are great for social media and quick email blasts.

Bigstock - With Bigstock, you can license video clips and images. This is a great way to create short videos without having to produce your own content. Plus, you can use these videos in your blog posts, on your website, and on social media. 

Go-to-Webinar - Go-to-Webinar is a great tool for producing high-quality webinars. You can create videos and host webinars from within the app. This is a great way to interact with your audience and share knowledge. 

Animaker - If you want to create a simple animated video, Animator is a great tool to use. It’s easy and you don’t need any experience in video or animation to create something effective.


Help Agents Network With Infographics and Slideshows

Another way to build relationships and help your peers in the real estate industry is through infographics and slideshow content.

You can create an infographic or slideshow that shares helpful information and tips for real estate agents. This is a great way to show your peers that you’re invested in their success.

You can also repurpose this content and share it on your blog and social media channels. This is a great way to build relationships and rank higher in search engine results.


Conclusion

Real estate agents should use content marketing to grow their business and engage with their audience.

By creating blog posts, videos, and other forms of content, you can:

  • Create a strong digital presence - Strong digital brands are more effective and efficient than print ads.
  • Create a brand voice - Having a consistent brand voice is important for real estate agents. It helps you connect with your audience and shows that you’re an authority in your niche. 
  • Build trust with your audience - Trust is what will turn warm leads into happy, lifelong customers. 

Way too busy to create, publish, and distribute the content your prospects and customers need? 

Then outsource your content marketing for real estate and let a professional work with you to plan and execute a robust content marketing program for your real estate business.

Contact me by email: mike@contentigniters.com

Mobile: +1 (204) 806-2977



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