5 Habits Every Content Marketer Should Develop

5 habits every content marketer should develop

To succeed as a content marketer, what do you need? A skill, a talent, some experience, an audience, a niche? Those are all important. But, here are a few game-changing habits.

Habit #1: Stop going to meetings

stop going to meetings

If you stopped going to meetings, how much extra time would you have each day? 

Write this down and keep it where you can see it every day:

"The best meeting held is the one I never attended." 

You know most meetings are a complete waste of time. No problems get solved, nothing achieved. In most cases, you leave a meeting complaining that you wasted 30, 60, or more minutes.

It's time to kill this bad habit in its tracks. Does this mean you should never, ever attend meetings again? Almost. 

You should only be at a meeting:

1) where specific decisions WILL be made.

2) with a set time limit.

3) where you're absence would prevent accomplishing #1. 

Otherwise, stop going. If you're not needed, stop wasting that valuable time? 

How many hours will this give you back each week? Take that number and multiply it by 4, and then decide how you're going to use all of that extra time each month. 

ACTIVITY: Write down how many extra hours you're going to have each month to use productively. 

NEXT, DO THIS: Plan what you'll do with all the extra time you suddenly have. BOOM! Doing this one thing can be a complete game-changer.

Habit #2: Stop tracking vanity metrics

stop tracking vanity metrics

Most people on Instagram are doing unremarkable stuff. 

They're creating fluff, trading in vanity, and posting content that appeals to people whose lives have no purpose and meaning. The kind of people who'd rather watch how others live, work, look, and play than acting to improve their own life and the lives of others.

The number of likes, comments, shares, or how much web traffic you're getting means nothing. What is valuable is the third habit.

Habit #3: Make connections and build trust

Create more connections and build trust - daily. Connecting and building trust with people means you'll never be out of work.

But how do you do that? By posting content that helps people: 

  • complete tasks.
  • achieve goals. 
  • solve problems.

Get into the habit of creating practical, high-value content. Most people don't do this. You're going to be different. Create content people can immediately use to achieve a goal or solve a problem, and your trust account grows - instantly.

DO THIS NOW: Brainstorm all of the content you can create for the next 30 days that will provide practical help for your audience, then start creating and posting it.

Interestingly, one of the best ways to make connections and build trust is in how you write your content. I've written a post about this very topic and you can read it here: Write Conversationally To Engage Your Audience      

Habit #4: Be remarkable

To be remarkable, you need to create content that people will remark on. Once you get people talking about your content, they'll share it with others, and in the end, that's the kind of content marketing that will inspire people to work with you. 

What kind of content is remarkable? See Habit #3.

be remarkable

Habit #5: Be willing to do work that scares you

If you're not willing to try something that takes you out of your comfort zone, you're not going to grow.

"But, what if I try something, and it doesn't work?"

Great! Now you've got some feedback you can use to try something different and improve.

If you see something that's broken, fix it. If you notice something that could be better, make it better. Continuous improvement makes you and your work better. 

QUESTION: What is one thing that scares you that you're going to start doing today? Write it down and get going.

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