Blogging Mistakes To Avoid Like The Plague

Written By Mike Allison  |  Blog  |  0 Comments

blogging mistakes to avoid like the plague
Blogging mistakes are normal because no one is a perfect and if you're a relatively new blogger, you've likely experienced the following:

You've come up with a great content idea, so you sit down at the computer and start tapping out that post, the one that's going to be the best you've ever written. However, as you continue typing, your enthusiasm wanes and you're suddenly worried. 

What's going on?

You were pumped up about getting that blog post done. Yet, it's not working out the way you had imagined, so in true determined blogger fashion, you keep on writing.

Unfortunately, FUD (fear, uncertainty, and doubt) is getting stronger and wearing away at your determination and confidence. You put your head down and keep writing, but the FUD gets stronger while your determination gets weaker.

And now you're looking at your post and thinking, "What a mess. How did I get here?"

Blogging Mistakes You Might Be Making

Before you pull all your hair out and decide that you're going to pack it in as a blogger because you're making far too many blogging mistakes, I'd encourage you to close your eyes, do some deep breathing, and read this post first. 

This post is all about blogging mistakes to avoid like the plague.

You should keep this list of ten mistakes at hand so you stay on the right track, start growing your audience and your small business. 

Let's get started. 

1. Why did I bother reading this?

When your readers get to the end of a post and they're asking themselves "why did I bother reading this?" you've got a problem. 

You've been there before, haven't you?! You read a 1500-word post that's pointless. You get to the end and you're wondering why you wasted 10 minutes of your life. 

Lesson: Before you start writing any post, regardless of how great the content idea you have is, know what the point is. Your readers must be clear about the benefit they've received from reading your post.

2. So what?

One of the most common blogging mistakes is related to your headline and introductory paragraphs.

Your headlines should hook your readers immediately so their curiosity is peaked and they want to read more. 

Your introductory paragraphs should resonate with your audience (notice how mine does this by painting a word picture of a common situation bloggers find themselves in).

Finally, the rest of your post needs to provide them with helpful, positive, and actionable advice they can immediately use to solve their problems and become better at what they do.

3. No flow

Readers should feel the flow of your narrative. It's like floating in an inner-tube and being carried by the flow of a river. 

Think about the posts you've found most enjoyable to read and you'll notice that they have a flow to them, one thought flowing smoothly into the next, hypnotically keeping you engaged to the end.

Lesson: Edit, edit, and edit to ensure you content is logically developed and persuasive, magnetically drawing your audience along one sentence at a time. 

4. Writing like an engineer

Structural engineers are obsessed with details. They have to be, because details matter when you're responsible for the strength and integrity of the structures you work on. 

One of the most common blogging mistakes is writing like a structural engineer by including too many details in your posts. Give enough information so your readers understand the point without wandering off into the proverbial woods.

If you've got to provide more details, use internal links, instead.

5. The long and winding road

Way back in 1970 The Beatles had a number one hit with The Long and Winding Road

It's a great song. However, one of the blogging mistakes to avoid like the plague is taking your readers on a long and winding road with the length of your posts.  

You must hold your audience's attention and keep readers interested. 

Despite what many bloggers say and do, you don't need 2500-word posts to inform, teach, and help your readers. Keep your posts as short as possible while accomplishing their purpose.

Instead of going for long and winding posts, do a two or three-part series of posts on the topic. A benefit of doing so is more posts allow you to target a variety of keywords. 

6. Bottish writing

Remember, breathing human beings are reading your posts. So, write for people not for SEO. 

There's no hope of you selling products or services on your blog if you're writing lousy, keyword-stuffed content that's just filling white space. 

Write quality content that attracts and holds your reader's attention. 

7. No USP

If you look at a lot of the top blogs, many of them are just copies of each other. There's nothing unique about them. 

You must differentiate yourself, and you can do that by knowing and selling your uniqueness, your USP (unique selling proposition). What's yours? 

Be bold and willing to take a different stand from your competitors. 

That will attract and hold your audience's attention. Readers will look forward to your content because you have a different perspective. 

8. Weak headlines

If your headlines don't compel people to choose reading your posts instead of any others on the same topics, you may as well not write the post at all.

You could be a gifted writer, but if your headline doesn't tell someone why he or she should read your stuff, it won't matter. 

Great headlines aren't just slapped together on a whim. They're carefully constructed and will attract more readers to your posts. 

There is a simple cure, though, that is almost guaranteed to draw more people to your content: Learn How To Write Killer Headlines.

9. All about you

Your posts aren't a platform to run on at boring length about all of your personal affairs. 

So, if you're writing is all about you, stop it right now. 

No one cares about your personal issues, marriage problems, conflicts at work, or health issues. 

Get out of yourself and start focusing everything on your reader. It's the reader's interests, problems, goals, and desires that you need to write about to help people grow and succeed. 

I already mentioned the need to edit, edit, and edit your posts under point number three. Edit to ensure your blog is reader-focused. Here are tips for editing your blog posts that will keep readers engaged and interested in your content. 

10. No email sign-up form

Blogging mistakes don’t get any worse than this one.

Do you leave out an email subscription option on your site?

Sheesh! What the heck are you thinking?

You put so much of your valuable time and effort into crafting your posts but don't give readers a chance to join your email list.

That's just crazy and self-defeating. 

Remember: people won't remember on their own to return to your site. You've got to remind them to do that.

And, this is one of those blogging mistakes that's an easy fix because you can start building your email list today so you can:

  • collect subscribers.
  • strengthen relationships with them.
  • automate the entire process.
  • transform them into paying customers.

It's time to start growing your blog and your business with email and giving your readers a compelling reason to join your list and receive more of your content. 

Blogging mistakes you'll be glad to be rid of

We've just covered ten common blogging mistakes rookie bloggers make.

Now you know why and how to avoid them so you can transform your posts from fair to outstanding. 

And there's only one thing left for you to do. Apply what you've learned in this post and watch your blog grow. 

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