Welcome to the digital age! It’s now easier than ever for businesses to reach customers directly. With so much content available, you need to rise above the noise and stand out from your competitors.
So how can you do that?
One way is by blogging, which is an essential inbound marketing tool for businesses of all sizes.
Blogging helps your inbound marketing without being complicated or expensive and its adoption as a central part of a content marketing plan has grown substantially over recent years.
Many businesses have found that investing in a blog pays off in spades.
Read on to discover why blogging should be a key part of your content marketing strategy, what types of blog content are most effective, and how you can use blogging as a way of attracting your ideal clients.
But first, let's remind ourselves....
What is Content Marketing?
Content marketing is a strategic approach focused on creating meaningful and useful content to attract and retain a targeted audience.
Although content marketing includes a large variety of methods, in this post I'm focusing on how blogging helps your inbound marketing and why it should be an integral part of your content marketing program.
When blogging you should be creating content that educates your audience, inspires them to action, and builds trust and authority around your brand.
Successful bloggers often include videos, podcasts, infographics, white papers, e-books, guides, case studies, how-tos, and interviews as a part of their marketing plan.
If you create valuable blog posts, people will naturally come to you and create a win-win situation where your prospects get helpful, interesting, and useful information and you get new customers and increased sales.
Blogging helps your inbound marketing - here's how.
The internet has changed the way people research and buy products and services. Consumers are now more informed and sophisticated than ever before -- and they’re expecting businesses to keep up with their needs and expectations.
One way many businesses have responded to this increased competition and challenge is by increasing their investment in blogging as a part of their inbound marketing strategy.
And many organizations have found that the rewards of an effective blogging/content marketing strategy outweigh the costs.
For example, 82% of B2B marketers say that content marketing leads increased website traffic and more organic search engine traffic.
When done right, a high-quality blog can:
1. Increase traffic to your website.
Traffic is the initial goal of all businesses. Blogging can help you to get more visitors to your website.
2. Attract new customers.
New customers are important to every business. There’s no way to know how long your current customers will stay with you -- or whether they’ll come back at all. New customers can also help you to break through any barriers you may be facing with certain customer segments.
3. Increase brand awareness.
The more people know about your brand, the better. Your brand can help you to differentiate yourself in your market and keep customers coming back. Brand awareness also helps you to stay visible when you’re not actively marketing -- which can be just as important as actively marketing.
4. Build trust.
Trust is crucial for successful business relationships. Blogging helps your inbound marketing because it allows you to build trust with potential customers, online communities, and industry experts.
Types of Blog Content That Attract Ideal Clients
There are different types of content you might create for your blog, and each may be better for attracting different types of customers. The type of content you select depends on your industry, your brand, and your target customer.
Here are some types of blog content that may be helpful for you to create:
Text-based blog posts.
Blog posts are a great way to share information with your target audience. They can be helpful to your readers, informative to your customers, and even inspiring.
Vlogs are the video equivalent of a written blog and can be a really effective way to communicate information and build trust with your potential customers. They’re also a great way to show off your brand.
They’re really versatile, too -- you can use them on your website, social media, and even inside of your blog posts.
A lot of the best bloggers in the world use white papers to educate their prospects and customers, as well as offer an additional way to build trust. White papers are also an excellent lead magnet.
Case studies are great for customer testimonials. You can use them on your blog to highlight how other customers have benefited from your products and services.
How-tos are a fun and engaging way to share your knowledge and expertise with your readers.
Interviews are a great way to bring your readers face-to-face with industry experts. You can even use them to bring in experts in your field whom you talk with regularly.
How to Use Blog Content to Find Your Ideal Clients
Many business owners use blogging to attract their ideal clients.
To do that, start by figuring out who your target audience is, and what problems and challenges they are facing.
Once you know this, you can use your blog posts to show how you can solve their problems.
For example, if you’re running a business in the fitness industry, you could write blog posts on how to eat healthier. When you write your blog posts, make sure that you’re putting your best foot forward.
Proofread your posts, and make sure that they’re error-free. This will show your readers that you’re serious about what you do. It will also show them that you’re trustworthy, which is an important part of your relationship with your audience.
Share your blog posts on social media, where your readers and potential customers are.
How to Use Video Content to Find Your Ideal Clients
Video marketing is growing in popularity, and it’s easy to see why: In 2018, 90% of consumers said they preferred to learn about products or services via video content.
Video is more accessible now than ever, so you have plenty of options for creating videos. You can create videos to promote your products or services, or you can create tutorials that help your customers learn how to use your products.
You can also use video to create fun and engaging content that helps you to build trust with your audience.
How about hosting a live video on any platform that allows you to do so. This could be a live broadcast on Facebook, YouTube, or even a live call on Zoom. Hosting live events gives your audience a chance to interact with you in real time, which can be incredibly valuable for building trust and forming genuine relationships.
How to Use Infographic Blog Content to Find Your Ideal Clients
Visuals are an important part of your blog content, and infographics are a great way to include visuals in your blog posts.
You can create infographics to highlight industry trends, showcase your product or service, or provide information that your readers need.
You could also create an infographic to help you to promote your business. Many social media platforms have rules that prevent you from posting links to your website. However, you can post an infographic with a click-through link. This way, you can still use infographics to promote your content and gain new customers.
When you create an infographic, make sure that it has a clear and compelling message. Avoid information overload. Keep your infographic brief and visually appealing.
Blogging isn’t new, but its adoption as a part of a good content marketing strategy has grown substantially over recent years. Many businesses have found that investing in a high-quality blog pays off in spades.
When done right, blogging helps your inbound marketing to:
- Increase traffic to your website.
- Attract new customers.
- Increase brand awareness.
- Build trust.
Use blogging to create meaningful and useful content to attract and retain a targeted audience. There are many different types of blog content you can create to help you achieve this.
It's time to get started on blogging to help your inbound marketing.