Blogging disadvantages are real and can end up costing you a lot of time, energy, money, and mental bandwidth.
So, before you decide to jump on the blogging bandwagon - and believe me, it's a massive bandwagon with over 600 million blogs worldwide - it's best to count the cost to starting a blog and keeping it going.
And that's what this post is all about: blogging disadvantages that might scare you away from starting in the first place.
What are blogging disadvantages?
Blogging disadvantages include anything that will make it challenging for you to have success as a blogger. These things can include the amount of time needed to learn about the topics and strategies you'll need to succeed, including:
- SEO (search engine optimization)
- keyword research
- monetization methods
- email list building
- writing (yes, you may need to learn how to write)
- CTAs (calls to action)
- CMSs (content management systems)
- SERPs (search engine rank pages) and more.
Blogging success doesn't happen fast.
Let's put this to rest right away, because this just might be the biggest obstacle to you achieving success as a blogger.
It's the idea that you're going to start blogging and your blog is going to launch like a rocket into space and you'll have an audience lining up to read your posts.
It doesn't happen that way. Remember, there are more than 600 million blogs, and if you're going to get your blog to succeed, it's going to take time.
I've learned the most, by far, about what it takes to succeed with a website/blog from the guys at Income School. They've got the best channel on YouTube if you want to learn everything you need to know about succeeding as a blogger and making money with your website.
Blogging success requires a lot of content creation
In fact, watch the video below to see how much time and work you're going to need to put into your blog before you can expect to see measurable results.
As an example, in the video below, Ricky Kessler explains that for the first six months as a blogger, your focus should be on getting as much content on your site as you possibly can (front loading).
I've got about 51 published posts on my site as I'm writing this and Ricky recommends in the video that by six months you should have sixty pieces of content on your site.
So, you can see the amount of work involved in succeeding as a blogger. And we're only referring to the first six months here, which is just the beginning.
As you can see, I'm not even at sixty posts yet myself. I've got a long way to go. However, I love writing, so from my perspective, creating blog posts is an enjoyable part of my day.
But if you hate writing, then succeeding as a blogger is going to be a big challenge for you, unless you have the financial resources to outsource all of your writing to a professional writer, like me. (notice the subtle pitch?)
Blogging disadvantages - spending valuable time
As you can seek, creating content, e.g. writing blog posts, takes a lot of time. And that's just one activity required if you're going to succeed as a blogger.
So, ask yourself: "Am I willing to devote the time needed to create the amount of content needed to make my blog succeed?"
Some blog posts can take hours, days, even weeks to complete, depending on their length and how in-depth on a topic you want them to go.
Add to that the time needed for learning all the stuff you need to know for your blog to succeed, like SEO and how to do keyword research. These are two very important skills you'll need for choosing the right keywords and topics to blog about so your posts have the best chance to rank higher in the SERPs.
Learning about your CMS takes time
You'll need to spend time getting up-to-speed on the CMS (content management system) you're going to use for creating your blog.
WordPress is, by far, the most popular CMS in the world. It has 64.1% of the market (this figure is from 2021) for content management systems, but regardless of the CMS you decide to use, and there are many, you'll need time to learn everything you need to know about how they function so your site is running optimally.
Monetizing your blog takes time
There are a variety of ways to monetize your blog, e.g. make money with it. Here are the top three ways bloggers are making money:
- Paid ads with programs like Adsense, ezoic, Mediavine, AdThrive, etc.
- Affiliate marketing.
- Digital products.
Whatever you decide to do to make money from your blog, it's going to require more time as you research which monetization methods you want to use and then start implementing them.
For example, using paid ads is the most passive of those three methods, but if you do decide to branch out into affiliate marketing and selling your own digital products, you're going to need to sacrifice more time to put those into action.
Of course, there are other methods for monetizing your blog, but that's not the topic of this post and it's something I'll address in another post, soon.
Blogging disadvantages - spending money
Your time is valuable. It's worth real dollars.
I'm not sure how much per hour you would value your time at, but mine is worth between $60 and $300/hour depending on the type of work I'm doing in my coaching business.
Writing this post is taking me approximately 3 to 4 hours, which is equal to a minimum of $180 to $240 dollar of time value. And I know that when I'm finished and publish it, I'm going to make exactly zero dollars from it, at least for now.
However, going forward, perhaps six or seven months from now, (or longer) this post may start producing a return on my time investment, so I have no problem "investing" my time now.
Are you willing to do that?
Can you take the long-term view by being willing to invest your time now to see a monetary return on that investment six or more months from now?
If you're unwilling to do so, then blogging isn't likely going to be a good choice for you, unless you don't care about making money from your blog, in which case you can spend as much or as little time as you wish to on building it.
Blogging disadvantages - limited mental bandwidth
You're going to need a lot of mental energy and bandwidth if you want your blog to succeed, and don't underestimate this.
What is mental bandwidth?
Mental bandwidth is the amount of thinking, decision-making, reasoning, and memory energy you have from one moment to the next. This mental energy, like physical energy, is limited in each person. Once your mental bandwidth is exhausted, you become mentally tired, prone to making mistakes and bad decisions, and less productive.
Individuals have differing amounts of mental bandwidth. I can tell you that mine starts to significantly decrease from about 3:00 pm onward, and it's the reason why I do all of my work that requires mental bandwidth in the morning and early afternoon.
Know your mental bandwidth
The question to ask yourself is: how much mental bandwidth (energy) do you have and how are you going to manage it so you can be as productive as possible when starting and growing your blog?
Don't ignore this point because you're going to need to be productive and consistent in producing content, but you're also going to need downtime in order to allow your mind to rest. This is because creativity rarely comes from a mind that's constantly being forced to "work."
So understand clearly your own mental bandwidth and what time or times during the day is your brain going to be at its peak for creativity and work.
Blogging disadvantages - it's a lot of work
Having a lot of work to do isn't a bad thing, until it is. Some people who start a blog believe that it's an easy road to passive income. It's not.
The bloggers who are successful and earn a "passive income" have all worked very hard upfront to get their blogs to that point. And in some cases it has taken them years to do so.
So, as I said above, having a lot of work to do isn't a bad thing, until it is. What I mean by that is that if you start out thinking you're going to create a bunch of posts, or even have them done for you, then sit back and watch the money roll in, you're sadly mistaken.
And when that reality hits you square in the face, it might turn out that you don't want all of the work involved with creating a successful blog that you can earn a living with.
And this is one of the main reasons so many new bloggers quit. They just run out of patience and enthusiasm to keep at it until success comes.
Blogging disadvantages - summing up
I'm assuming you're here and have read this post because you're interested in blogging. I'm not trying to deter you from starting, just want you to be clear on what's involved in creating a successful blog.
If you're really enthused about starting one, I encourage you to do so. If it doesn't work out, the world won't end, right? But at least you'll have started your blog knowing upfront about the blogging disadvantages that scare a lot of people away.
And remember, nothing ventured, nothing gained.