6 of the Best Content Marketing and List Building Articles for This Week
Here are 6 of the best content marketing and list building articles for this week starting September 5th, 2016.
#1: How to design words - from a writer who hates to read
John Saito wrote this great article on how to "design words," or basically, how to improve your writing so it's a lot easier and enjoyable for people to read.
And he's provided some fantastic tips you can use immediately. After all, he's a writer who doesn't like reading. So he knows what he's talking about.
"Numerous studies have shown how people don't read on the web. The same goes for apps, games, or any other screens you interact with. Most people just scan around, picking up words here and there.
Are people lazy? Careless? Or do they just hate to read? Whatever theory you go with, the results are always the same. People don’t read most of your interface—no matter how great your words are.
Because of that..." continue
#2: 6 Benefits and 3 Challenges of Blogging
Here's a snippet of what she had to say:
"...we polled our over 500 live attendees—small businesses and nonprofits, both B2B and B2C—to find out their main challenge to getting going on blogging. Thirty-eight percent said they didn’t know where to start. The truth is that, while in an ideal world you’d have a fully fleshed-out game plan, it’s okay to simply start writing ideas down and writing blog posts. You’ll learn what resonates with your audience and what makes the most sense for your business. If you want feedback prior to going “live,” start by sharing them internally or with trusted colleagues, but don’t get bogged down by “what ifs.”
Hey, I don't know about you, but I sure like the advice to "simply start writing ideas down and writing blog posts." Read the rest of this great post right here.
#3: You Can Write Your Way Out of an Emotional Funk. Here's How.
This one's a little different in the sense that it's about writing, but not as a specifically creative form or outlet, but as an effective form of therapy for helping people to deal with and even get over highly emotional experiences.
It's actually an excerpt from the book Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life written by Susan David, Ph.D.
"In each study, Pennebaker found that the people who wrote about emotionally charged episodes experienced marked improvement in their physical and mental well-being. They were happier, less depressed and less anxious. In the months after the writing sessions, they had lower blood pressure, improved immune function, and fewer visits to the doctor. They also reported better relationships, improved memory, and more success at work."
I personally have found that writing about emotional experiences definitely helps to alleviate stress as well as brings clearer perspective to difficult situations. This is an excellent piece and you can read the rest at NYMag.com.
#4: How to Build Your Email List: The (Better Than) Ultimate Guide
Written by Aaron Orendorff, this is simply one of the best articles I've ever read on the subject of building an email list. I've bookmarked it, and I'd strongly suggest you do the same. It's simply too good not to have readily at hand because you're definitely going to want to go back to review it over and over again.
It’s not “like” or follow. And it’s not even add to cart, buy now, or confirm purchase.
The most profitable online click is subscribe.
91% of all U.S. consumers still use e-mail daily, and the rate at which e-mails prompt purchases is … at least three times that of social media … (and) the average order value is also 17% higher.
But that was in 2014. Certainly the landscape has changed?
Nope. As marketing automation platform GetResponse’s 2016 State of Email points out:
For every $1 invested, email marketing generates an average return of $38..."
Take the time to read the entire article now: How to Build Your Email List: The (Better Than) Ultimate Guide this weekend. It'll be time well spent, trust me!
#5: 10 Top Writing Tips and the Psychology Behind Them
You're going to love reading this piece because the tips are so practical. This post also highlights some of the things that we unknowingly do when we write that defeat our purpose for writing in the first place.
"There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that.
That proposal or email you wrote must now compete for attention with Facebook and the Huffington Post. Here’s how to compete more effectively, and why you’re not doing it already."
Start improving your writing right now by reading and applying the 10 Top Writing Tips and the Psychology Behind Them.
#6: Freelancing Yourself To Work Flexibility and Personal Freedom
And finally...if you've ever thought about heading out on your own as a freelancer, this post of mine from a few months back might just be what you need to make the leap. Check it out: Freelancing Yourself To Work Flexibility and Personal Freedom.
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