Making your blog better is an ongoing process. It’s not just about uploading a new post and waiting for the views to roll in. To make your blog better, you need to stay on top of things and take note of what your audience is reading and following.
- Which post topics are are getting the best response?
- What are they not so keen on?
- Where can you improve?
These are all questions that need answers if you want to keep going from strength to strength with your blog. It’s also something that will improve over time as you add new posts, edit old ones and discover new ways of making your blog more engaging for readers.
Here are 5 ways to make your blog better in 2023...
Don't be afraid to experiment to make your blog better.
Don’t be afraid to experiment
If there’s one thing you shouldn’t do when it comes to building a better blog, it’s stick with what’s worked in the past. If you’re still blogging the way you were when you first started out, you’re not going to see the same results.
This is why you need to experiment with different kinds of content.
- Try your hand at creating videos.
- Write more guides.
- Try creating interactive content with quizzes and puzzles.
The only way you can know what works and what doesn’t is by trying out different approaches. So don’t be afraid to get creative, and don’t be afraid to make mistakes.
Add call-to-actions everywhere.
Whether you want to sign up to your email list or purchase your products and services, you need to add call-to-actions to your content.
CTAs come in a variety of forms, as in a pop-up at the end of a post, a button on images or a button in the actual content itself. You’ll find that most of your readers aren’t hitting the buy button every time.
So, make it as easy as possible for them to subscribe to your email list, and to purchase your products or services by adding CTAs throughout your content. This will help you to generate more leads, and to sell more products and services.
According to Marketing Land, you should be aiming for about one call-to-action per 1,000 words in your content.
Be consistent with your branding to make your blog better.
To make your blog better, you also need to be consistent with your branding. How do you do that?
You must have a consistent colour scheme and a logo that’s easy to recognize.
You should also be consistent with your fonts, the layout of your posts and any images or videos that you’re using. It’s important that all of these elements tie in together so that your blog has a consistent feel.
This will help you to build trust with your readers and make it easier for them to navigate your site.
Write long-form content.
A lot of bloggers opt for posting short-form content. This isn’t necessarily a bad thing, but it isn’t the best way to attract readers, build your brand and make money from your blog. You can do all three so much better with long-form content.
This doesn’t mean that every single post you write has to be 10,000 words. What it means is you write your posts with a full conclusion in mind rather than just wanting to get to a certain word count.
You also want to be writing in such a way that doesn’t sound too sales-y, and that has a clear call-to-action at the end of it.
Don’t skimp on images if you want to make your blog better.
Another tip on how you can make your blog better in 2023, is to make sure you’re using images where possible. Images not only break up your content and make it easier to read, but they can also help you to rank higher in Google.
Google likes to see a good mix of images, text and video content on blog posts. So, if you’re only using a few images in your posts, you’re making it harder for Google to understand what your post is about.
This is why you need to make sure images are sprinkled throughout every single one of your blog posts. They don’t all have to be images you take yourself. You can also use images that have been created by other people. I use Pexels dot com for most of my images. They're completely free and high-quality.
Help your readers find you.
Another way to make your blog better in 2023 is to make it as easy as possible for people to find you and you should plan this before you’ve written your first blog post.
This includes things like creating a title that hooks your readers by grabbing their interest right away so they'll want to read your post.
It also includes optimizing your blog for search engines. You can do this by using the right keywords in your title and sub-heading, as well as including your keywords in your content.
You can also make it easier for people to find your blog by adding social media links in your blog post, and by including your website address in your author bio.
Making your blog better is a never-ending process, and it’s something that can be continuously improved in a variety of ways.
Whether that’s with longer, in-depth posts that offer more value to readers, or with more engaging posts that are easier to read and share.
You can also make your blog better with consistent branding, adding call-to-actions and by making it as easy as possible for your readers to find you with social media links.
It's time to take action by implementing these 5 ways to make your blog better in 2023.
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